Consumer Goods Practice | Cognizant Technology Solutions

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Consumer Goods

SEGMENTS

ALL SERVICES

Being Cognizant means we embrace best practices in citizenship, accountability, sustainability and corporate governance.

Globalization. Niche segmentation. Competition for premium shelf space. Today’s economic reset is prompting consumer goods companies to apply new thinking to achieve category success. It requires just-in-time market intelligence and greater operational agility to achieve new levels of business performance.

Why Cognizant?

Cognizant partners with the world’s premier consumer goods manufacturers, creating innovative solutions and strategies that keep them price-competitive, category-leading and consumer-savvy. Our expertise spans a wide gamut, from demand-driven supply chains, to revenue-creating trade promotion management systems, to analytics systems and mobility solutions that anticipate and serve ever-changing customer needs.

Segments We Serve

Consumer DurablesStreamline demand-driven operations, optimize costs and create more powerful brands with our deep domain knowledge and prove tools and techniques.

Footwear & ApparelRely on our industry insights and experience to optimize your sourcing execution and label management-and achieve continuous business performance improvements.

Food & BeverageRespond rapidly to your industry's changing customers , supply chain and technology dynamics by leveraging our experience serving the world's largest companies.

Home & Personal CareWe can help you overcome product commoditization, spiraling R&D budgets and ever-changing consumer demographics.

View all insights >

Insights

Thinking you can use to build a stronger business.

(252kb)
Analytics and Insights: Disappointing User Confidence Persists for Consumer Goods Companies
A new survey conducted by Consumer Goods Technology (CGT) and sponsored by Cognizant explores how consumer goods companies are approaching data management and usage.
(2.3mb)
Optimizing Costs of Field Force Mobility Using Consumer Technology
For field force mobility costs, replacing rugged devices with handhelds can save a lot of money while enhancing functionality, productivity and multitasking -- due to the pace of consumer products evolution and the growing bring your own device (BYOD) trend at work. We offer a roadmap for scenario analysis, use-case appropriateness and a phased approach for smartphone deployment.
(1.3mb)
E-commere Fulfillment Execution Essentials
As e-commerce expands at a fantastic rate, consumers expect perfect order fulfillment: accurate, speedy and ultra-convenient. Here's a guide to sales fulfillment for e-tailers, covering reverse logistics, warehouse automation and location, SKU management and more.
(4.3mb)
Manufacturers, Retailers Look to Adaptive Supply Chains to Increase Revenue, Cap Costs, Boost Productivity
Changing market dynamics and emerging technologies enabler players across the consumer goods value chain to revisit their supply chain strategies to propel growth and gain operational efficiencies.
(1.9mb)
Eyeing, Embracing Key Visual Indicators Across the Distribution Center
Distribution center managers can use visual cues to quickly discover and diagnose issues that can yield significant operational improvements with minimal capital investment.
(1.3mb)
How to Leverage Manufacturing Best Practices to Create Competitive Advantage in Distribution Centers
Supply chain players can more effectively manage product flow, reduce costs and improve flexibility in their distribution centers by borrowing process improvement tools and techniques from the manufacturing world.

More white papers >

(191kb)
M-Commerce: The Seamless Mobile/PC Experience
An interview with an Estee Lauder executive reveals the secrets beyond Estée Lauder's successful m-commerce launch in Japan.
(141kb)
Converting Clicks to Repeat Business
Read about a comprehensive customer e-loyalty program that helped a frozen foods maker attract, retain and cross-sell customers.

More case studies >

(319kb)
In Search of Supply Chain Excellence
Learn how to create supply chains that are more agile, adaptive and business-aligned.
(234kb)
Rebranding IT by Creating Transformational Business Value
The framework enables IT to address "moment-of-truth transactions" more effectively, one customer at a time.
(875kb)
The 21st Century CIO
See how your organization can become more adaptive and responsive in the face of constant change.

Recent Highlights

Our Approach

The Cognizant Difference
It's in our DNA. Placing our clients first is embedded in the Cognizant culture. By investing in our people and resources, we bring new ideas and innovation to help you succeed in a changing business environment.
Two-in-a-Box
With our Two-in-a-Box™ (TiB) client engagement model, we embed senior personnel with demonstrated industry expertise within your IT organization who coordinate strategy with dedicated offsite delivery managers, freeing your team to concentrate on core business objectives.
Cognizant 2.0
By employing the Cognizant 2.0 platform, we can bring the best people, resources and capabilities of our global delivery system to any client, anywhere.

Contact Cognizant

Consumer Goods

SEGMENTS

ALL SERVICES

Why Cognizant?

Segments We Serve

Insights

Thinking you can use to build a stronger business.

(252kb)

Analytics and Insights: Disappointing User Confidence Persists for Consumer Goods Companies

(2.3mb)

Optimizing Costs of Field Force Mobility Using Consumer Technology

(1.3mb)

E-commere Fulfillment Execution Essentials

(4.3mb)

Manufacturers, Retailers Look to Adaptive Supply Chains to Increase Revenue, Cap Costs, Boost Productivity

(1.9mb)

Eyeing, Embracing Key Visual Indicators Across the Distribution Center

(1.3mb)

How to Leverage Manufacturing Best Practices to Create Competitive Advantage in Distribution Centers

(191kb)

M-Commerce: The Seamless Mobile/PC Experience

(141kb)

Converting Clicks to Repeat Business

(319kb)

In Search of Supply Chain Excellence

(234kb)

Rebranding IT by Creating Transformational Business Value

(875kb)

The 21st Century CIO

Recent Highlights

Our Approach

The Cognizant Difference

Two-in-a-Box

Cognizant 2.0

Consumer Goods

How can we help?

Rethink how your organization competes, reinvent how it collaborates, and rewire how it operates.