Consumer Goods Practice | Cognizant Technology Solutions

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Consumer Goods

SEGMENTS

ALL SERVICES

Being Cognizant means we embrace best practices in citizenship, accountability, sustainability and corporate governance.

Globalization. Niche segmentation. Competition for premium shelf space. Today’s economic reset is prompting consumer goods companies to apply new thinking to achieve category success. It requires just-in-time market intelligence and greater operational agility to achieve new levels of business performance.

Why Cognizant?

Cognizant partners with the world’s premier consumer goods manufacturers, creating innovative solutions and strategies that keep them price-competitive, category-leading and consumer-savvy. Our expertise spans a wide gamut, from demand-driven supply chains, to revenue-creating trade promotion management systems, to analytics systems and mobility solutions that anticipate and serve ever-changing customer needs.

Segments We Serve

Consumer DurablesStreamline demand-driven operations, optimize costs and create more powerful brands with our deep domain knowledge and prove tools and techniques.

Footwear & ApparelRely on our industry insights and experience to optimize your sourcing execution and label management-and achieve continuous business performance improvements.

Food & BeverageRespond rapidly to your industry's changing customers , supply chain and technology dynamics by leveraging our experience serving the world's largest companies.

Home & Personal CareWe can help you overcome product commoditization, spiraling R&D budgets and ever-changing consumer demographics.

View all insights >

Insights

Thinking you can use to build a stronger business.

(2.4mb)
Building a More Responsive, Intelligent and Demand-Driven Consumer Goods Supply Chain
To improve supply chain performance, consumer goods companies must effectively respond to five key drivers: economic volatility, changing consumer preferences, regulatory compliance sustainability issues and technology advances.
(752kb)
Optimizing Inbound-Outbound Supply Chain Execution
Learn how to operate from the "inside out," and get products efficiently and cost-effectively from your plant to retail shelves.
(197kb)
M-commerce in Consumer Goods: Why it Pays to Work Directly with a Service Provider
Service providers can help consumer goods companies overcome the significant technical challenges of building a powerful and sustainable m-commerce platform, while understanding the industry domain and business processes.
(808kb)
Success Through Data Analysis
See why advanced data analysis capabilities are critical to CG success in this paper, recently published by Consumer Goods Technology magazine.
(617kb)
Leveraging Multi-core Processors Through Parallel Programming
With today's multi-core processors, there is a growing need for parallel software development that is both compatible with today's languages and ready for tomorrow's hardware.
(814kb)
Overcoming IT Challenges in Mergers & Acquisitions
We can help with every aspect of M&A, from strategy to change management programs to rationalizing the new organization’s technical infrastructure and processes.
(412kb)
Consumer Goods Supply Chain Landscape: Is Best-of-Breed a Dying Breed?
With increased M&A among leading supply chain best-of-breed solution providers, consumer goods companies need a strategy for rationalizing their application portfolios and making their supply chain platform choices.
(1mb)
How Cloud Computing Impacts Trade Finance
Cloud computing can accelerate the recovery of trade finance, enabling banks to build a strong architecture for maximizing profitability by making such services more affordable and accessible to customers.
(432kb)
Creating a Culture Of Innovation
See how 10 steps can help transform your consumer goods enterprise.

More white papers >

(191kb)
M-Commerce: The Seamless Mobile/PC Experience
An interview with an Estee Lauder executive reveals the secrets beyond Estée Lauder's successful m-commerce launch in Japan.
(141kb)
Converting Clicks to Repeat Business
Read about a comprehensive customer e-loyalty program that helped a frozen foods maker attract, retain and cross-sell customers.

More case studies >

(319kb)
In Search of Supply Chain Excellence
Learn how to create supply chains that are more agile, adaptive and business-aligned.
(234kb)
Rebranding IT by Creating Transformational Business Value
The framework enables IT to address "moment-of-truth transactions" more effectively, one customer at a time.
(875kb)
The 21st Century CIO
See how your organization can become more adaptive and responsive in the face of constant change.

Recent Highlights

IT Should Lead the Charge – Cognizant on Social CRM:

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Our Approach

The Cognizant Difference
It's in our DNA. Placing our clients first is embedded in the Cognizant culture. By investing in our people and resources, we bring new ideas and innovation to help you succeed in a changing business environment.
Two-in-a-Box
With our Two-in-a-Box™ (TiB) client engagement model, we embed senior personnel with demonstrated industry expertise within your IT organization who coordinate strategy with dedicated offsite delivery managers, freeing your team to concentrate on core business objectives.
Cognizant 2.0
By employing the Cognizant 2.0 platform, we can bring the best people, resources and capabilities of our global delivery system to any client, anywhere.

Contact Cognizant

Consumer Goods

SEGMENTS

ALL SERVICES

Why Cognizant?

Segments We Serve

Insights

Thinking you can use to build a stronger business.

(2.4mb)

(752kb)

(197kb)

(808kb)

(617kb)

(814kb)

(412kb)

(1mb)

(432kb)

(191kb)

(141kb)

(319kb)

(234kb)

(875kb)

Recent Highlights

Consumer Goods

How can we help?