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Code Halos

A Playbook for Managing at the Crossroads

OUR LATEST THINKING

Innovation Beyond The Four Walls

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June, 24, 2015

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  • Our Latest Thinking


How Responsive Is Your Testing?
The complexity of application testing in today's multiscreen environment calls for the use of the Responsive Web Design (RWD) fluidic‑design methodology, which facilitates integration, regression, UI and performance testing.
Insights to Deliver a Connected Digital Customer Experience
By using a two‑layered framework, customer service organizations can begin to use Code Halos to intuit customer needs and desires. It also helps provide a more meaningful and engaging customer experience across channels.
Will the Second Wave of Online Video Distribution Services Drown Out U.S. Pay TV?
With the advent of numerous online video delivery (OVD) services by content providers, the pay TV industry is primed for a challenging time. We offer a detailed list of what to start doing, keep doing and stop doing for such pay TV providers.
Real‑World Evidence: A Better Life Journey for Pharmas, Payers and Patients
Driven partly by regulatory pressure, stakeholders in the healthcare ecosystem—including payers and patients—now want real-world evidence (RWE) about wellness to supplement and expand randomized control trial (RCT) input from pharmas about pharmaceuticals' efficacy and effectiveness.
Power to the People: Customer Care and Social Media
The growth of social media, including Facebook and Twitter, offers many opportunities for businesses to connect with customers. Nonetheless, most companies still view social media as an extension of their traditional sales and marketing efforts; few are using social media to strengthen customer care and offer customers consistent, seamless and satisfying experiences.
Transforming SaaS Business Operations with Systems of Engagement
As independent software vendors (ISVs) increasingly adopt a software‑as‑a‑service (SaaS) delivery process, transitioning from perpetual license to a subscription model is fraught with challenges. To handle the shift, we recommend that ISVs adopt systems of engagement (SoE) to replace their existing systems of record (SoR) and we offer some guidance on how to get there.
Preparing Life Insurers for the Future of Distribution
As the insurance industry faces forces such as customer empowerment, niche channels, regulatory pressures and more, there is a new paradigm emerging, for distribution. We focus in depth on benchmarks and roadmaps for investing in customer acquisition, marketing and demand generation and multichannel collaboration whether a company is "foundational," "formative" or "future‑ready."
Authoring a Brand’s Online Reputation
The benefits of a predictive online reputation management process, including a robust response mechanism, pay off in averting or smoothing any brand reputation crises. This whitepaper explains how to set up such a reputation management process.
A Next-Generation Approach to Integrated Warranty Management
For today's manufacturers, warranty management is one of the most tangible customer-facing functions. A next‑generation, closed‑loop warranty system can help companies automate and integrate warranty‑related data to enhance field service and improve the management of returns, repairs and claims.
It’s Time for Learning to Go Back to School: Next‑Generation Approaches Enrich the Student Experience
Major structural shifts in offline and online learning delivery will lead to integrated systems that enable adaptive and holistic higher‑education learning environments. Digital footprints will pave way for schools and, eventually, employers to discover learners' competencies and interests and match it to their own offerings and talent needs.

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