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Code Halos

A Playbook for Managing at the Crossroads

OUR LATEST THINKING

Innovation Beyond The Four Walls

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February, 23, 2015

Cognizant to Present at the Morgan Stanley Technology, Media & Telecom Conference

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Strengthening the Quality of Big Data Implementations
The increasing volume of big data has also increased the need to assure the quality of these critical assets. It is now essential for organizations to deploy customizable testing platforms and frameworks. An open, robust validation framework like Hadoop can significantly improve high-volume big data testing.
The Future of Retail is ‘Here’ and ‘Now’
To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints or Code Halos, to anticipate their preferences and needs and deliver contextually-relevant, timely and inspiring shopping experiences.
The Robot and I: How New Digital Technologies Are Making Smart People and Businesses Smarter by Automating Rote Work
Our latest study shows that when enterprise robots are applied to automating core business processes, they can extend the creative problem-solving capabilities and productivity of human beings and deliver superior business results.
Future-Proofing Insurance: Deepening Insights, Reinventing Processes and Reshaping Services
Insurance carriers face an imminent sea change in how their mission-critical processes remain efficient, agile and innovative. Ensuring relevance in the future requires redefined business models fueled by heightened productivity across “business as usual” activities.
Wearable Devices: The Next Big Thing in CRM
When integrated with CRM systems, wearable devices offer the same type of digital experience as desktops, laptops, smartphone or tablets, but with the convenience afforded by watches, eyeglasses and headbands. Wearables apply across the CRM spectrum - from sales, to marketing, to services.
Putting the Experience in Digital Customer Experience
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
Employee Wellness: Two Parts Perspiration, One Part Persistence
With employee health affecting bottom lines, organizations need to support preemptive initiatives that encourage both personal wellness and quantifiable results. Here's how we are addressing this major challenge.
Drones: The Insurance Industry's Next Game-Changer?
Drones promise to be the next disruptive technology -- poised to dramatically alter how industry sectors, including property and casualty insurers, conduct business. Drones have the potential to streamline and reduce the cost of insurance-related processes, including claims adjustment, risk-engineering, post-catastrophe claims settlements and weeding out fraudulent agricultural claims.
Making Analytics Actionable for Financial Institutions (Part I of III)
To maximize ROI from their analytics platforms, financial institutions must build solutions that explicitly, visibly and sustainably enable real-time translation of data into meaningful and continuous improvements in their products, services, operating models and supporting infrastructures.
Retail Banking: Delivering a Meaningful Digital Customer Experience
To compete effectively, banks must fully adopt digital technologies to enhance customer experience, by providing mobile banking, omni-channel banking options, digital personal financial management and more.

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