Summary
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The corporation is a living, evolving entity capable of consciousness of its living environment and its potential to contribute to it.
Colin Mayer
Prosperity: Better Business Makes the Greater Good, Oxford University Press, 2018
Building an intuitive operating model — one that goes far beyond running day-to-day activities, to one that acts as if on intuition — is work worthy of our urgent focus. Because as worldwide turbulence accelerates, business adaptability needs to speed up as well. Because the enterprise-scale problems customers need to solve are getting more complex — as is the behavior of customers themselves. And because so much more is expected of businesses today, which must now think about and respond to the larger contexts in which they operate — societal, environmental, economic, political, technological. By adopting the market dynamics and mindset shifts required to build an intuitive operating model, businesses can set themselves on the path to sustained relevance. They’ll anticipate everything about everything that matters — stakeholder needs and feelings, the interdependencies and external factors that shape their experience — and take the precise action required to be a conscious, positive contributor to society and our evolving world.
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