Intuitive operating model
Engineering intuition into a business requires far more than upgrading a few systems or bolting on new capabilities. It takes an intuitive operating model: a collection of intelligent and automated business processes, enabled by technology and data, that transform your business into a highly resilient enterprise that can adapt instantaneously.
What is it like to experience such a business?
As a customer
You’re amazed by how this business repeatedly delivers products, services and experiences you’d never imagined before but can no longer live without.
As an employee
You’re motivated by this company’s clear and compelling purpose, and encouraged to take risks and challenge the status quo. You experience a diverse and inclusive culture that welcomes your imagination and expects you to create something meaningful for customers.
As a competitor
You marvel at how quickly this business adapts to market change, reskills and retains talent, and consistently evolves its products and services just ahead of customers’ shifting needs and desires.
As an investor
You notice how readily this business stops doing things that are no longer successful while reinventing itself to remain one step ahead, despite unknowns.
As an individual
Living in the community where this business operates, you see an organization helping to crack the code on the social problems that matter to you.
Experience
An intuitive operating model helps you anticipate and deliver experiences that delight your customers, employees, partners and even your community with reassuring consistency — experiences that resonate emotionally, feel personal and inspire loyalty.
This world-leading water technology company sensed a change in customer expectations and, with Cognizant’s help, embarked on a radical departure from business as usual. It transformed its core offering from water pump manufacture and sales to delivering water as-a-service, and created an AI-powered solution to tackle the challenge of water-systems maintenance—a virtual agent that can diagnose issues and recommend solutions.
Processes
Businesses must abandon the conventional wisdom that processes should only be designed to assure consistency and uniformity in the way things get done. “Tried and tested” is no longer a strategy for success in a world where change happens faster than ever. With an intuitive operating model, businesses embed machine learning, data analytics and automation tools into business processes, which assures competitive advantage even as market dynamics shift.
Technology
Most large organizations today run on a complex web of old and new systems, which hamper speed, agility and innovation. An intentional cloud strategy is the bedrock of an intuitive operating model; its design is flexible without undermining critical functions at the core.
Under pressure in a sector rocked by disruption, this North American freight giant sought Cognizant’s help to embrace its new reality. We helped it build the digital technology foundation it needed to transform from legacy-systems laggard to market trailblazer — achieving competitive advantage by connecting shippers directly with truckers using a customer platform as nimble as a ride-share app.
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