Building an intuitive operating model
Humans function effortlessly on an intuitive operating model — our brains constantly review incoming sensory data against stored knowledge of past experience, anticipate what will happen next and instantly take action.
Take the everyday example of walking across a busy road. The vector of the approaching motorcycle, the height of the curb ahead, the pace of the man with the stroller coming your way: Within milliseconds, your brain subconsciously calculates all these data points and cross-references them against stored experience to guide your next step.
This ability is gained over time, as the product of evolution and effort. Similarly, building an intuitive operating model requires the diligence to harness the latest market dynamics — and the wisdom to understand how they apply to your organization.
Really, really big data
By 2025, the world will generate 463 exabytes (that’s 463 followed by 18 zeroes) of data every day. Every swipe, comment, tap, click, step, temperature, aroma and heartbeat recorded by a sensor creates data that contains a story of someone’s needs, wants, likes, dislikes — even future desires and aspirations. Data unlocks the goldmine of what customers think and feel. And that is the secret to consistently and intuitively delivering the experiences that inspire devotion.
Enterprises responding to a Cognizant study said they will spend about 35% of their artificial intelligence budgets on structuring how data is capture and stored.
The rise of the digital business ecosystem
Cloud unleashes more than massive on-demand computing resources: It makes it possible and more efficient for business partners, suppliers, customers, applications, information providers and technology resources to interoperate and conduct business across digital collaboratives that can form and re-form as needed. Done right, these ecosystems drive innovation. They radically lower the costs and risks of business model experimentation and reveal opportunities for both incremental improvement and disruption. And beyond this, when companies are part of an ecosystem, they can share capabilities, processes and information to quickly deliver insights and new ways of getting things done.
“
Innovation through ecosystems happens when organizations actively collaborate with their cloud, software, business and services providers — value aligned through common purpose and financial incentives.
Vice President, Principal Analyst, Forrester Research
The number of IoT-connected devices will top 25 billion by 2030.
Fast 5G internet — everywhere
The rise of connected devices, from the simplest temperature sensor to the fantastically complex smartphones in our pockets, blurs the lines between our physical and digital worlds. Now, fueled by super-fast, super low-latency, extremely stable and secure 5G networks, business can “sense” more information, at real-time speeds and in far more places and spaces than ever before — and instantaneously predict and act on that data. From robotic surgery to self-maintaining factories to autonomous driving, 5G will enable crucial decisions and actions to happen instantaneously.
Systems that learn
For the first time in human history, we have a tool that can make itself. Machine-learning systems improve on their own over time: They learn how to recognize patterns and find insights, without being told explicitly what to do or where to look. This is what powers the recommendations in our Netflix queue, how Ocado packs groceries, how Uber matches drivers with passengers. Software that harnesses machine learning helps businesses find meaning in vast troves of data, pulling insights from millions of customer interactions and making accurate predictions about customers’ evolving needs.
The rise of purpose
Purpose ultimately determines a business’ relevance: An intuitive enterprise is connected to the world and society beyond its self-referential borders. Through the use of sensors, data, AI and analytics, it’s now possible to collect and analyze information about everything — to know everything about everything that truly matters to your business, inspires your employees, establishes one-to-one customer connections, forges community ties and sustains the planet. Purpose is a business’s declaration to stakeholders of the positive impact it has on society, and an intuitive operating model helps it deliver on that promise.
© 2023 Cognizant, all rights reserved