Person using smart kiosk in a retail store.

RETAIL REIMAGINED

From experimental AI to operational advantage

Cognizant recognized in Everest Group’s Top 50™ Store Services Providers Report 2026

Cognizant has been recognized in Everest Group's Top 50™ Store Services Providers Report 2026. From POS modernization to smart store enablement and workforce orchestration, we help retailers transform locations into connected, intelligent platforms—integrating physical stores into unified commerce strategies and reimagining how they operate in an AI-driven retail environment.

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<h3><span style="font-weight: normal;">Retail leaders are moving beyond one‑off AI initiatives toward agentic systems that act, adapt and deliver outcomes in real time. And transformations demand more than new technology – it requires the right partner who can engineer agentic AI into real‑world operations with the&nbsp;governance, context and execution discipline needed to deliver impact at enterprise scale.</span></h3> <h3><span style="font-weight: normal;">The next generation of retail experiences will be built on intelligence engineered into the core of retail operations. Cognizant brings an AI builder approach to retail - embedding context aware, enterprise grade AI across stores, channels and workflows.</span></h3>
AI BUILDER FOR RETAIL
<h3>From AI ambition to retail execution</h3> <p>Retail is one of the most demanding environments for AI: complex, fast‑moving and deeply operational. Cognizant applies its AI Builder approach to retail by engineering agentic AI directly into real workflows, systems and decision paths. The result is AI that moves beyond pilots and operates reliably at scale, providing enterprise-wide impact.</p>
Retail associates reviewing data on a tablet in a clothing store.
Built into real retail workflows
Built into real retail workflows

AI delivers value in retail only when it reflects how work actually happens. Cognizant embeds AI directly into platforms and integrates with existing systems, so intelligence supports day-to-day decisions, not theoretical use cases.

Tablet displaying AI shelf-scanning technology detecting missing grocery items in a supermarket aisle.
Engineered to scale, not experiment
Engineered to scale, not experiment

Retail environments demand AI that performs under real-world pressure. Cognizant engineers agentic AI for production from day one, with the controls, reliability and governance required to move beyond pilots and operate consistently across the enterprise.

Shopper using an interactive digital kiosk for virtual outfit selection in a clothing store.
Context-infused AI, not generic tools
Context-infused AI, not generic tools

Generic AI tools struggle in retail’s complex operating landscape. Cognizant infuses enterprise and industry context - data, policies, processes and business logic - into every solution, enabling AI to act with relevance, precision and trust at scale.

FLAGSHIP SOLUTIONS
<h3>Targeted solutions</h3> <p>Smart solutions that help providers transform for the digital age.</p>
A woman carrying two shopping bags
Agentic retail CX

Deliver autonomous, personalized retail experiences using AI agents that enhance service quality across every customer interaction.

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Stores 360

Enhance your retail store operations value chain to minimize friction in store processes.

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A woman with a shopping cart and a child are looking inside a freezer located in the frozen section aisle of a grocery store
Modern store checkout

Streamline checkout processes and empower store associates with modern retail solutions.

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Man looking scrolling through a shopping portal on a tablet
Connected storefront

Drive engagement with immersive physical-virtual retail environments.

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A customer at the checkout counter in a retail store and the cashier scanning the barcode on a book
Intelligent marketing

Use customer insights to personalize your marketing campaigns and build customer loyalty.

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RETAIL ECOSYSTEM
<h3>Offerings</h3> <p>Cognizant's retail practice helps retailers turn today's pain points into new business opportunities.</p>
GAME-CHANGING RETAIL
<h3>The retail segments we serve</h3>
Grocery stores
Enable seamless online shopping, personalized recommendations, optimized inventory and streamlined operations for happier customers and lower costs.
Discount stores
Optimize merchandising, increase supply chain efficiency and generate product mix forecasts to attract cost-conscious consumers.
Department stores
Maximize customer service and profits and meet changing demands, rising competition and complex supply chains.
Specialty retailers
Enhance the future of shopping by harnessing AI-driven insights, personalized marketing and streamlined operations.
Convenience stores
Transform the convenience store experience with streamlined checkout, impactful loyalty programs, intelligent shelf technology and data-driven insights.
DRIVEN BY RESULTS
<h3>Experience makes a&nbsp;difference</h3> <p>Helping you serve the changing needs of your customers, today and into tomorrow.</p>
Decorative

RESULTS

Retail giant modernizes OMS with Google Cloud Platform

RESULTS

Retail giant modernizes OMS with Google Cloud Platform

Our client is one of the largest omnichannel retailers in North America. With a rapidly growing digital marketplace, the company needed to modernize its legacy applications.

Different stacks of denim pants on display

RESULTS

G-Star RAW scales OMS with cloud

RESULTS

G-Star RAW scales OMS with cloud

Cognizant adds flexibility and scalability for retailer.

bisection of a fig fruit

RESULTS

Ocado Retail customer base grows by 17%

RESULTS

Ocado Retail customer base grows by 17%

A new data platform and marketing suite enable the online grocery retailer to attract customers with personalized offers and recommendations.

A woman shopping in a grocery aisle

RESULTS

Cloud analytics improves retail

RESULTS

Cloud analytics improves retail

A new modern data, multi-cloud architecture and updated analytics give global convenience store retailer vital intelligence at the transaction level.

<h3>Intelligent orchestration at scale</h3> <p>A Cognizant commissioned Forrester Consulting survey found 44% of retail, consumer goods and travel and hospitality leaders plan to invest in their CX practice by 5% or more over the next year. In this guide, we summarize key findings from the research, a CX maturity model, and real steps brands can take to move forward.</p>
<h3>Our retail partners and alliances</h3>
<p>We collaborate with top-tier organizations to broaden our services and deliver holistic solutions to our clients. Our alliances with industry-leading companies empower us to offer cutting-edge innovations within the retail industry.</p>
BUSINESS INTELLIGENCE

Recently published insights

A woman carrying several shopping bags, is smiling and looking at products displayed in a store window

BLOG

Five truths about the retail store experience

Customers are the heart of retail. Create innovative in-store experiences that boost reach, relevance and revenue with these five lesser-known truths.

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a retail shopper

BLOG

Next-level CX: Embrace “intelligent orchestration”

A Forrester Consulting study commissioned by Cognizant shows that CX investments can drive growth in retail, consumer goods, travel and hospitality.

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A women touching digital display

BLOG

Retailers should focus on these five key drivers of growth to fully harness the potential of new technology in the experience economy.

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PRESS ROOM
<h3>In the news</h3>

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.