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Sports & Gaming
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Connect with fans like never before.

Our engagement solutions take fan experience to the next level. We help monetize data and partnerships—and deliver the hyper-personalized engagement that creates new revenue streams for venues, sports teams and associations. The result is connected, immersive experiences.
PROOF POINTS
Engagement platform scores for The Football Association

Learn how The Football Association integrated tech to increase participation in communities across England.

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A hand holding a mobile phone, photographing the soccer stadium thatis in the background
NBA’s Indiana Pacers step up fan engagement

With a sleek digital CX and automated renewals, the Pacers increased subscriber re-engagement by 20%.

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MEDIA & ENTERTAINMENT ECOSYSTEM

Targeted solutions

Fan DX, powered by Salesforce

Fan DX, powered by Salesforce, digitally transforms how the modern day sports, esports, entertainment organization or venue manages business.

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fan dx
Direct-to-Consumer Media Solution

A modular fan engagement solution that lets you leverage data, analytics and AI across your content value chain—and position live sports and gaming for success.

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father and sons watching tv
Cognizant’s Fan Persona Engine

Discover how sports brands can see—and connect with—unique fan segments, allowing brands to meet their business goals while delivering on fans’ personalization needs.

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friends cheering
THOUGHT LEADERSHIP

Latest thinking

Data scores big for the sports fan experience

Find out how sports leagues and teams can boost the fan experience through personalization and real-time data analytics.

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Fans at a match
Salesforce and sports: Leveling up the fan CX

Tune in to hear the experts discuss how teams are winning with Salesforce Marketing Cloud.

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Skyscraper
In the smart stadium, everyone’s a winner

Learn about our award-winning proof of concept that showcases smart capabilities for the sports industry, from fan engagement and sponsorship management to stadium operations.

Building trusted communities

The Digital Services Act places the responsibility of community content management onto technology businesses, including online marketplaces, gaming platforms and social media networks.

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platform businesses pdf
The ultimate fan experience

Learn how Cognizant Fan DX elevates fan experience with innovative engagement, mobile-first ease of access and optimized ticket sales.

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the ultimate fan experience pdf

In the news

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MEDIA & ENTERTAINMENT MANAGEMENT

Leadership

Anurag Sinha

Market Leader for Communications, Media & Entertainment, and Technology

Maximize your content value chain.

Let our team show you how.