Connect with fans like never before.

Our engagement solutions take fan experience to the next level. We help monetize data and partnerships—and deliver the hyper-personalized engagement that creates new revenue streams for venues, sports teams and associations. The result is connected, immersive experiences.
NBA’s Indiana Pacers step up fan engagement

With a sleek digital CX and automated renewals, the Pacers increased subscriber re-engagement by 20%.

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Targeted solutions

Fan DX, powered by Salesforce

Fan DX, powered by Salesforce, digitally transforms how the modern day sports, esports, entertainment organization or venue manages business.

fan dx
Direct-to-Consumer Media Solution

A modular fan engagement solution that lets you leverage data, analytics and AI across your content value chain—and position live sports and gaming for success.

father and sons watching tv
Cognizant’s Fan Persona Engine

Discover how sports brands can see—and connect with—unique fan segments, allowing brands to meet their business goals while delivering on fans’ personalization needs.

friends cheering

On-screen fan engagement

Sail GP fans get closer to the action
Aston Martin reaches out to young race fans
Emirates FA Cup promotes STEM skills through football

Latest thinking

Data scores big for the sports fan experience

Find out how sports leagues and teams can boost the fan experience through personalization and real-time data analytics.

Fans at a match
Salesforce and sports: Leveling up the fan CX

Tune in to hear the experts at digital consultancy Lev, a Cognizant company, discuss how teams are winning with Salesforce Marketing Cloud.

In the smart stadium, everyone’s a winner

Learn about our award-winning proof of concept that showcases smart capabilities for the sports industry, from fan engagement and sponsorship management to stadium operations.

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Ajmal Noorani

Markets Leader for Communications, Media & Technology

Tiran Dagan

Chief Digital Officer and Head of Industry Solutions for Communications, Media and Technology

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.