The Index compares the features and functions of P&C insurers’ mobile apps with their web portals, as well as with competitive offerings. The infographic below illuminates areas where carriers’ mobile apps need refreshing and offers prioritization suggestions for keeping these customer-facing apps as feature- and functionality-rich as their web portals.
U.S. P&C carriers are at the beginning of a digital super cycle. Upping their mobile app game will be crucial not only for keeping pace with rivals but for meeting the ever-rising digital experience expectations of their customers (a high bar set by other more savvy, digital-first industries such as retail and consumer banking).
For more information about the Index, read our white paper, An Analysis of U.S. P&C Insurance Customer-Facing Mobile Apps. Also read our Cognizanti Journal article, A Digital Experience Index is Born, or visit our insurance practice.