COGNIZANT CONSULTING
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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Perspectives

Digital Marketing: Converting Potential into Reality

2016-02-10


The buzz around digital marketing is still mostly about its potential. Converting that potential into revenue is still a work in progress for many consumer-facing companies.

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This infographic outlines the current state of digital marketing and explains why marketers are so smitten with it. Moreover, it lists the top priorities for digital marketing by industry and the challenges that need to be overcome. Finally, it presents a roadmap for organizations looking to leverage digital and turbocharge their marketing efforts.

For more insights read our whitepaper, Harnessing Social and Mobile to Court the Digital Consumeror visit the digital marketing strategy section of our website.

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Digital Marketing: Converting Potential into Reality