We’re all familiar with the traditional work culture: hierarchical, departmentalized, bureaucratic, slow to change. Such cultures, however, won’t cut it in the digital economy, which requires innovation, speed and agility. According to recent research we conducted with HfS Research, companies that intentionally focus on culture realize greater success, both revenue-wise and in accelerating their digital initiatives.
Culture change, however, doesn’t come easily. We’ve identified six levers businesses can pull to nurture the flexible and malleable culture needed to accommodate the changing nature of work (see figure below). Together, these levers provide a blueprint for a corporate culture that encourages organizations to adapt to the changes in how people work.