Services title Digital Transformation Services | Cognizant

Experience Services – Cognizant Moment

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Build your moment

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A person walks forward with arms outstretched on a modern pedestrian bridge, symbolizing digital transformation and business innovation.

From AI investment to real outcomes

Most enterprises are stuck in AI pilots. Cognizant Moment moves them forward. Our global network of creative leaders and technology experts blends people, platforms and business context to turn AI spend into faster operations, new growth and competitive advantage—integrating AI as we deliver the personalized, dynamic experiences that strengthen loyalty and drive real value for your customers and employees.

We shape the moment.

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About

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<h3 class="mb-0">The Moment view</h3>

Glowing teal hexagonal structure on a city street.

We made shopping easier. We lied.

The difference between convenience and ease is cognitive load—and for the first time, AI agents can actually carry it for you.

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Aston Martin F1 car speeding on race track.

What winning CMOs do differently with AI

The CMOs pulling ahead on AI made five operating-model decisions before they bought better technology.

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Woman using smartphone while subway train blurs past.

Why customer experience can no longer be campaign-based

The campaign model wasn't built for customers—and AI agents have finally made that impossible to ignore.

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Man wearing headphones, eyes closed, amid city traffic.

AI agents and CX—start earning cognitive trust

The hidden tax on every knowledge worker is cognitive load. AI agents are the first technology built to carry it.

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Man studies glowing digital data screens intently.

What CX looks like when the browser disappears

The brands that spent years cleaning their data and governing their systems just discovered they were building a moat—and AI agents are what fills it.

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Your brand is being read before any customer reaches it

Discovery has a new starting point: the moment an AI decides whether your brand is worth surfacing at all.

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Aerial view of four rowers in perfect synchrony, symbolising unified marketing orchestration.

Agency-as-software: The future of marketing

What if your entire agency—strategy, creative, data and execution—ran as a single AI-native operating system, not a roster of vendors?

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Moment view

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<h3>Recognition</h3>

Salesforce Summit Tier 1 Partner

12X Salesforce Partner of the Year (AI, CRM, Healthcare & Life Science)
12X Mulesoft Partner of the Year
10X Informatica Partner of the Year
2026 Agentforce FDE Partner Recognition
2025 Nonprofit Rising Star Award - ANZ
2025 HLS Innovation Award
2025-2027 Partner Advisory Board Presence - Agentforce ANZ, Communications Cloud, Data Cloud, Life Sciences, Field Services, Mulesoft, Financial Services Cloud
2024 UKI Partner of the Year Award

Adobe Platinum Partner

2025 Adobe Partner Award: Central Europe
2021 Adobe Digital Experience Partner Award: Central Europe

Genesys Platinum Partner

2026 North America GSI Elite Services Partner of the Year
2024 Industry Trailblazer Partner of the Year
2023 Services Partner of the Year Award
2023 Best Cloud Implementation Partner Award – X'perience

Google

2025 Global Partner of the Year – Data & Analytics
2025 Industry Solutions Partner of the Year – Retail
2024 Global Breakthrough Partner
2024 Industry Solution Services Partner for Healthcare & Life Sciences
2024 Partner of the Year – Australia and New Zealand
2024 Specialization Partner of the Year for Data Analytics

Microsoft

2025 Americas SI Partner
2024 Microsoft Global GSI Growth Champion Award
2024 Americas GSI US Country Partner of the Year

Open AI

2026 Codex Industry Transformation Pioneer Award

Everest Group Leader Marketing Services PEAK Matrix® Assessment 2025 badge

Cognizant named Leader in Marketing Services in the Everest Group PEAK Matrix® Assessment 2025

This recognition reflects our capabilities and vision as well as the impact we are making in the market. At Cognizant, we’re always thinking ahead, using AI and smart analytics to help make marketing more effective and personal for our clients. It’s an approach that’s gaining strong momentum in the market. The report highlights Cognizant's strengths including our full-spectrum marketing services across the customer journey, in-house tools like Neuro, strong partnerships with Adobe, Salesforce, Google Cloud, Microsoft and more.

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Cognizant named Leader in Avasant’s Veeva Digital Services 2025 RadarView

This recognition is a testament to Cognizant's deep expertise, innovation and impact in the life sciences domain. Our comprehensive Veeva services practice spans both Development and Commercial Cloud, supported by a mature CoE and sizeable pool of certified professionals, including Vault, CRM and module-specific experts. Cognizant's focus on user experience, regulatory automation and omnichannel engagement positions us as a trusted partner for life sciences companies navigating the future of digital health.

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Cognizant recognized as Leader in 2025 ISGProvider Lens Salesforce Ecosystem Partners Report for the US, UK and German markets

Cognizant Moment Contact Center wins Genesys Industry Trailblazer Partner of the Year Award

For over a decade, Cognizant has collaborated with Genesys to facilitate transformations for over 75 clients. This accolade underlines this collaboration and our pivotal initiatives, including Genesys+ServiceNow Unified Experience and Genesys+Salesforce CX Cloud, which are driving significant success for our customers.

Cognizant named Leader in IDC MarketScape Adobe Experience Cloud Professional Services report

The IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024–2025 Vendor Assessment research recognized Cognizant, a worldwide services provider with a broad and deep portfolio of offerings, for three key strengths—value for money, pragmatic creativity and willingness to challenge clients.

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Smart Engagement SCALE Award winner

Smart Communications recognized Cognizant’s skills, technology and approaches that deliver exceptional customer experiences and maximize business outcomes for our shared clients.

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Recognition

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<h3 class="mb-0">Thought leadership</h3>

Developer in wheelchair works on AI model screen.

Accessibility and AI: What’s changing, what must stay

Multimodal AI is closing accessibility gaps that have persisted for decades—but only if we remember that the goal is human experience, not automation.

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Woman speaking into smartphone outdoors using voice assistant.

Meet your next hire: The agentic employee

AI agents are taking on roles, handling workflows and giving talented people back the time to do their best work.

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Neon data waves symbolising AI-driven marketing intelligence and real-time analytics.

Agency-as-software: The future of marketing

Agency-as-software is a single, always-on intelligent operating system built for real-time, AI-driven marketing. The traditional agency model was never designed for this.

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Human silhouettes facing glowing AI avatars, symbolising the rise of synthetic users and human-AI collaboration.

The rise of synthetic users: Are AI-generated synthetic personas the future of consumer research?

AI-generated synthetic personas can accelerate research and spark innovation—but without the right governance, they risk producing convincing fiction rather than real consumer insight.

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Flowing digital particle wave in blue and pink, symbolising agentic AI readiness and intelligent customer experience.

The 5 pillars that determine AI readiness

Agentic AI is enterprise-ready. Your data, technology, channels and governance may need to catch up.

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In the age of agentic AI, brands need customer experiences for when the customer isn’t there

When AI agents start making purchasing decisions on our behalf, the brands that win won't have the best interface—they'll have the values and data that travel well through an algorithm.

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Thought leadership

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<h3>Moment in the media</h3>

Cognizant and Typeface partner to modernize enterprise marketing through agentic AI orchestration

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Unlock agentic AI with MuleSoft and Neuro AI

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Cognizant expands Salesforce Partnership with new offerings for Agentforce

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Cognizant to accelerate AI-driven creativity and customer experience transformation at enterprise scale with Adobe

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Cognizant and Google Cloud bring agentic AI to retail's most critical customer moments with Gemini Enterprise

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Cognizant and WRITER partner to accelerate AI-driven transformation across industries

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Cognizant unveils Artificial Intelligence Lab and Cognizant Moment™ studio in Bengaluru

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Media

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This is the era of the CMO

New Minds New Marketers—learn more about how to lead in the age of AI-empowered marketing.

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<h3>Capabilties</h3> <p>We use intelligent experience orchestration to connect end-to-end experiences, harnessing the power of AI and enabling personalization to delight customers and grow our clients' businesses.</p>

Experience transformation orchestration

Innovate design and the latest AI technology—including agentification and headless experience adaptation—to reimagine how brands operate to generate new growth, meaningful differentiation and economic value.

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Design and digital products

Use human-centric design and agile modern engineering methods to envision and build products that win with customers and employees.

Marketing and content

Building agency-as-software solutions: AI-powered marketing systems where insight, content and execution connect and learn, backed by a full creative services suite.

Commerce

Integrate and orchestrate with an entire commerce ecosystem to deliver a connected and immersive commerce experience, transforming business for the era of agentic commerce where intelligent agents autonomously drive discovery, decision and purchase.

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Customer experience and service

Increase customer satisfaction with omnichannel customer service solutions that leverage our broad partner ecosystem to support contact centers.

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Capabilties

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<h3>Partnerships</h3> <p>Cognizant Moment's broad and powerful partner ecosystem brings together best-in-class platforms and technologies to deliver seamless, end-to-end experiences—connecting our agentic AI-builder strategy and multi-layer orchestration with our partners' capabilities and our own creative and engineering expertise to help clients differentiate, drive lasting impact and realize value at scale.</p>

<h5><a>Strategic partners</a></h5>

https://www.netcentric.biz/

https://author-p66763-e603352.adobeaemcloud.com/content/cognizant-dot-com/us/en/about-cognizant/partners/salesforce.html

https://author-p66763-e603352.adobeaemcloud.com/content/cognizant-dot-com/us/en/about-cognizant/partners/aws.html

https://author-p66763-e603352.adobeaemcloud.com/content/cognizant-dot-com/us/en/about-cognizant/partners/google-cloud.html

https://author-p66763-e603352.adobeaemcloud.com/content/cognizant-dot-com/us/en/about-cognizant/partners/microsoft.html

https://www.anthropic.com/

https://author-p66763-e603352.adobeaemcloud.com/content/cognizant-dot-com/us/en/about-cognizant/partners/nvidia.html

https://openai.com/

https://www.genesys.com/

https://www.cognizant.com/us/en/about-cognizant/partners/typeface

https://www.sitecore.com/

https://www.shopify.com/

<h5><span style="font-weight: normal;"><b>Other select partners</b></span></h5>

<p><a rel="noopener noreferrer" href="https://billingplatform.com/" target="_blank">Billing Platform</a><br> <a rel="noopener noreferrer" href="https://www.calabrio.com" target="_blank">Calabrio</a><br> <a rel="noopener noreferrer" href="https://conga.com" target="_blank">Conga</a><br> <a rel="noopener noreferrer" href="https://cyara.com" target="_blank">Cyara</a><br> <a rel="noopener noreferrer" href="https://www.docusign.com" target="_blank">Docusign</a><br> </p>

<p><a href="https://www.hyland.com/en" target="_blank">Hyland</a><br> <a href="https://www.kore.ai" target="_blank">Kore.ai</a><br> <a href="https://www.nice.com" target="_blank">NICE</a><br> <a href="https://www.opentext.com" target="_blank">OpenText</a><br> <a href="https://www.optimizely.com" target="_blank">Optimizely</a></p>

<p><a href="https://www.quadient.com" target="_blank">Quadient</a><br> <a href="https://www.smartcommunications.com" target="_blank">Smart Communications</a><br> <a href="https://www.talkdesk.com" target="_blank">Talkdesk</a><br> <a href="/content/cognizant-dot-com/us/en/about-cognizant/partners/veeva.html" target="_self">Veeva</a><br> <a href="https://zilliant.com" target="_blank">Zilliant</a></p>

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Partnerships

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<h3 style="text-align: left;">Experience studios</h3> <p style="text-align: left;">With 20 studios across the globe, Cognizant Moment brings clients into the heart of innovation. Every studio is purpose-built for collaboration and co-creation—a space where clients and our teams come together to explore what's next and make it real.</p>

Cognizant Moment Amsterdam Experience Studio

AI LAB & STUDIO

Bengaluru

A co-creation engine. It’s where we transform business challenges into tangible solutions, and turn cutting-edge technology into innovative experiences.