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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Perspectives

Mastering Code Halos: Using Digital Insights to Drive Customer Experiences

2016-09-15


From marketing to sales and service, mass personalization has become a matter of business survival. Winners in the digital economy are embracing this mandate by leveraging data-driven insights, gleaned from consumers’ clicks, downloads, transactions and device transmissions. These data trails — or Code Halos — enable them to understand, and subsequently monetize, customer relationships in ways never possible before, leading to unprecedented opportunities.

A unified data strategy across the enterprise is key to harnessing the promise of Code Halos. And marketing — in partnership with sales, service and IT — is ideally positioned to spearhead this data transformation. By combining all available data sources into continuously evolving individual contact records, marketers can help fuel highly relevant 1-to-1 communications.

Read our e-book to discover how Salesforce.com can — and has — helped businesses thrive in the digital economy by equipping marketers to deliver seamless, personalized experiences at every step of the customer journey. Through our case studies and targeted advice, you can get started on harnessing the power of Code Halos by developing a unified data strategy across your enterprise. 

To learn more read our ebook, Mastering Code Halos: Using Digital Insights to Drive Customer Experiences, or visit our Application Services practice.

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Mastering Code Halos: Using Digital Insights to Drive Customer Experiences