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Success requires transforming the entire enterprise via a cohesive, tightly fused approach across business functions. However, investments too often focus on the front-end experience.
Forrester Consulting conducted a survey of more than 500 U.S. and U.K. company decision-makers involved in enterprise-wide digital transformation initiatives. The survey tested the theory that success requires:
Digital transformation is more than a buzzword—it’s a means for survival and growth. Seventy-five percent of companies already have at least one business function or process that has been impacted.
of the organizations studied by Forrester have fully fused digital across their enterprises.
of companies have aligned internal teams that put customers at the forefront of their digital activities.