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GREEN RUSH

The Economic Imperative for Sustainability.

The Economic Imperative for Sustainability.

Green business is good business, according to our recent research

Our research indicates a shift from sustainable business practices as a moral imperative to an economic imperative. We’ve arrived at a point where businesses should regard green initiatives not as “red” – a cost on the balance sheet – but as “green” – a money-making opportunity.

READ THE FULL GREEN RUSH REPORT

SUSTAINABLE INNOVATION: CENTRAL TO YOUR BUSINESS FUTURE


Any company will need to factor carbon as part of its decision-making process.

Sustainability investments are linked to business gains
Sustainability strategies will grow in importance in the next four years. Businesses in Europe are more apt to increase sustainability spending.

Technology investment is key to combating climate change
More than three-quarters of study respondents list environmental sensors and IoT as important to meeting their sustainability goals.

Emerging tech can catalyze current sustainability endeavors
More traditional approaches such as eco-friendly lighting and renewable energy can be supercharged by new technologies.

ROI will require a renewed look at sustainability strategies
Three-quarters of leaders cite uncertainty around ROI as a challenge to realizing sustainability goals. Lack of clarity and commitment from C-suite leaders also represent significant hindrances. Clearly defined goals and strategies can help alleviate this.

Less-used sustainability initiatives could result in quick wins
Respondents have made less use of a range of low-budget but high-impact practices, such as buying refurbished electronics.

 

Compliance Sharpens the European Imperative for Sustainability (Part 1)

European organizations rank nine percentage points higher than their US counterparts when it comes to incorporating environmental sustainability into their overall business strategies, according to our latest study; here’s why.

How To Be Both Digital And ‘Green’ At The Same Time

Digital pollution poses an alarming environmental threat. Here’s how to use technology to achieve both business and sustainability goals, according to the Cognizant Center for the Future of Work.

Three Critical Areas Where Europe Leads the Green Rush (Part 2)

By making upfront investments in sustainability and the emerging circular economy, European firms are leading the charge to a greener tomorrow.

The Technology Powering Europe’s Sustainability Push (Part 3)

Greater reliance on sensors collecting data at the network’s edge, AI and blockchain are essential to helping organizations across the continent achieve their sustainability goals today and tomorrow.

Meet our Experts

Rouzbeh Amini

Senior Director – Head of Cognizant’s Sustainability Practice, EMEA

Euan Davis

Associate Vice President, Cognizant's Center for the Future of Work, EMEA