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Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Deliver the Connected Car with our suite of OEM-branded mobile apps for creating a more personalized experience.

The auto industry is racing to deliver on a grand vision for developing the “Connected Car,” where sensors, the Internet and smartphones create a more personalized driving experience. With Cognizant Car360, OEMs have a suite of mobile apps and a framework for leveraging telematics data in design, manufacturing and fleet management applications that help turn the vision into reality. The Car360 apps correspond to the typical lifecycle phases that most car owners experience.

In the vehicle research phase, drivers get the information they need on smartphones to make an informed buying decision. In the purchase phase, they manage necessary dealer interactions, including financing and payments. Then, in the ownership phase, Car360 integrates with vehicle sensors to assess ongoing driving patterns and monitor vehicle health.

CAPABILITIES

Targeted Apps for Specific Demographics

With Car360, OEMs can create personalized customer experiences tailored to a wide range of owner types. For families focused on safety and practicality, for example, custom apps deliver vital information such as breakdown warnings, speed/distance advisories and maintenance alerts. Higher income drivers can monitor their carbon footprint, let passengers watch Internet TV and practice safe social networking while on the road. Meanwhile, younger drivers can benefit from apps that minimize distracted driving and texts and encourage seat belt use.

Features include:

  • Comprehensive suite of OEM branded applications
  • Support across popular mobile OS platforms
  • Analytics for leveraging telematics data and integrated vehicle solutions

Telematics Analysis Service Offering for OEMs

With increasing adoption of telematics in cars, there is a potential stream of data about a vehicle’s performance pouring into an OEM’s database. While managing this big data can be a challenge, auto OEMs with Car360 have the opportunity to gain insight from these data sets. Through design optimization and predictive failure analytics, for example, manufacturers can reduce time-to-market and avoid recalls.

With Car360, OEMs get a complete library of ready-to-deploy analytics software features, big data strategy and roadmap definition, and services across the data continuum—including extraction, aggregation, modeling and visualization. Key features include:

  • Assessment of the current state of telematics at the organization
  • Identification and definition of use cases
  • Telematics strategic roadmap recommendations
  • Maturity models for industry and technology benchmarking
  • Deep modeling and simulation capabilities
  • A proprietary data visualization platform for visualizing and interpreting data in new and intuitive ways

Telematics Operations Management Service

The global telematics market is poised to grow exponentially in the future, with approximately 104 million new cars expected to have some form of connectivity by 2025, according to Ernst & Young. As a result, auto OEMs have new opportunities to create services that combine telematics data from vehicles with smartphone apps and other mobile devices.

By making information actionable with the Car360 framework, OEMs gain insight around customers and maximize the efficiency and effectiveness of telematics features. With our Telematics Operations Management service, OEMs have the option to manage their big data in the cloud—and without overwhelming IT operations. Key service offerings include the following: 

  • Multi-channel visibility
  • Dashboards and reports
  • Root cause analysis
  • CRM, call center and social media integration
  • Seamless integration with service providers and partner systems
  • Active subscription management
  • Application updates and release management

Connected Fleet Solution

Optimizing logistics processing is a serious challenge for fleet managers and OEMs, requiring real-time tracking of vehicle location to ensure on-time delivery. By leveraging the Car360 framework, Cognizant’s Connected Fleet Solution solves these problems by employing telematics and GIS. Thanks to connected GPS and asset tracking devices and sensors, the solution helps clients achieve real-time tracking movement of every vehicle and driver, thereby reducing the total cost of ownership (TCO) of these assets.

Available services include:

  • Geo-fencing and geo-tagging of vehicles for passenger transportation
  • A driver scorecard application to indicate driver behavior by collecting and analyzing accelerometer and GPS data from the vehicle at regular intervals
  • Predictive modeling of resale value of commercial vehicles through remote monitoring
  • Fleet telematics strategy formation, including assessment of the current state and identifying and defining illustrative use cases
  • A reference architecture covering cloud and mobility offerings
  • A complete security solution
  • Operation of the Telematics Command Center
  • End-to-end support spanning consulting, hardware and software, system integration and annual maintenance

RESULTS

Defining the Vehicle Connectivity Strategy for a U.S. Auto Manufacturer

For this large, U.S.-based auto manufacturer, Cognizant defined the overall vehicle connectivity strategy and helped rationalize decisions around the infrastructure platform and services to be provided. We also equipped the company with analytics software and processes to analyze the big data being collected.

Premium Telematics Applications for a Japanese OEM

This Japanese OEM serving the luxury car segment asked Cognizant to provide vehicle owners with an additional communications channel. Using real-time data from sensors found in owners’ cars, the channel interfaces with the company’s vehicle telematics services and provides owners with a more personalized experience.

Fleet Management Solution for a Fortune 500 Company

Cognizant provided consulting and implementation services as part of a fleet management solution developed for this large logistics company. The solution is used across seven facilities in four cities and on over 500 vehicles. Key features include geo zone definition for tracking cab usage within the cities and driver speeding alert notifications.

Failure Detection and Prediction for a Tier 1 Engine OEM

For this high profile engine OEM, we developed models for the detection and prediction of valve failure in the engine exhaust system. The solution used big data collected from telemetry for model validation, deployment and analysis.

  • Defining the Vehicle Connectivity Strategy for a U.S. Auto Manufacturer
  • RESULTS

    Defining the Vehicle Connectivity Strategy for a U.S. Auto Manufacturer

    For this large, U.S.-based auto manufacturer, Cognizant defined the overall vehicle connectivity strategy and helped rationalize decisions around the infrastructure platform and services to be provided. We also equipped the company with analytics software and processes to analyze the big data being collected.

  • Premium Telematics Applications for a Japanese OEM
  • Premium Telematics Applications for a Japanese OEM

    This Japanese OEM serving the luxury car segment asked Cognizant to provide vehicle owners with an additional communications channel. Using real-time data from sensors found in owners’ cars, the channel interfaces with the company’s vehicle telematics services and provides owners with a more personalized experience.

  • Fleet Management Solution for a Fortune 500 Company
  • Fleet Management Solution for a Fortune 500 Company

    Cognizant provided consulting and implementation services as part of a fleet management solution developed for this large logistics company. The solution is used across seven facilities in four cities and on over 500 vehicles. Key features include geo zone definition for tracking cab usage within the cities and driver speeding alert notifications.

  • Failure Detection and Prediction for a Tier 1 Engine OEM
  • Failure Detection and Prediction for a Tier 1 Engine OEM

    For this high profile engine OEM, we developed models for the detection and prediction of valve failure in the engine exhaust system. The solution used big data collected from telemetry for model validation, deployment and analysis.

Car360 | Manufacturing Technology Consulting | Cognizant Technology Solutions