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Traditional sales and marketing methods are losing their effectiveness in the life sciences industry. The environment has changed dramatically over the past few years, selling models have shifted and product portfolios have matured.
Partnering with an IT services firm that can continually assess the most innovative ways to respond can help you stay ahead of the curve. We support you in accessing the latest sales and marketing solutions, including the cloud, social media, analytics and mobile computing.
Our Salesforce.com CRM Migration Roadmap is designed to address all aspects of CRM planning, including Salesforce.com deployment and adoption. This solution overview outlines Cognizant’s approach.
Balancing internal versus external resources in life sciences and virtualizing brand management frees in-house teams to focus on other core business concerns. This white paper explains how.
Pharmaceutical companies are weaving primary research and analytics into an integrated model, yielding insights that drive new product development and optimize spending.