Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Sales and marketing models have evolved—just like the rest of your business. We keep you ahead of the curve.

Traditional sales and marketing methods are losing their effectiveness in the life sciences industry. The environment has changed dramatically over the past few years, selling models have shifted and product portfolios have matured.

Partnering with an IT services firm that can continually assess the most innovative ways to respond can help you stay ahead of the curve. We support you in accessing the latest sales and marketing solutions, including the cloud, social media, analytics and mobile computing.

CAPABILITIES

Market & Channel Consulting

  • We help clients increase their sales and marketing operational efficiency by evaluating processes that differentiate them in the marketplace.
  • We evaluate and recommend new promotional channels, including investments in new capabilities and partners to respond faster to a changing customer base.

Market Technology Consulting

  • Evaluations and recommendation for sales and marketing systems, CRM (both local and BPS-based) and cloud-based services providing integration with social media networks
  • High-performing organizations need to exploit technology to deliver optimal and cost-effective services to customers

Product Marketing

  • Includes targeting, segmentation and positioning services
  • Features promotion planning, resource allocation and product lifecycle management

RESOURCES

Migrating Your CRM to Salesforce.com

Our Salesforce.com CRM Migration Roadmap is designed to address all aspects of CRM planning, including Salesforce.com deployment and adoption. This solution overview outlines Cognizant’s approach.

Decoupling Noncore Brands from Internal Contribution Thresholds to Optimize Portfolio Performance

Balancing internal versus external resources in life sciences and virtualizing brand management frees in-house teams to focus on other core business concerns. This white paper explains how.

Integrated Market Research: The Intelligence Behind Commercial Transformation

Pharmaceutical companies are weaving primary research and analytics into an integrated model, yielding insights that drive new product development and optimize spending.

Pharmaceutical Sales and Marketing IT Services | Cognizant Technology Solutions