The environment has changed dramatically over the past few years, selling models have shifted and product portfolios have matured. What hasn’t changed is this—in order to communicate well with life scientists, marketers need to understand their audience.
Partnering with Cognizant to continually assess the most innovative ways to respond to customers helps you stay out front. We support you in using the latest sales and marketing solutions, powered by digital technology.
Life sciences marketers need to reach many complex audiences and deliver personalized messages, by channel and influencer, to each. Cognizant’s business and technology experts can help evaluate your promotional channel options and provide insight in selecting the best customer relationship management (CRM) and cloud-based services for your organization.
We help clients increase their sales and marketing operational efficiency by evaluating processes that differentiate them in the marketplace.
We evaluate and recommend new promotional channels, including investments in new capabilities and partners to respond faster to a changing customer base.
High-performing organizations need to exploit digital technology to deliver optimal and cost-effective services to customers.
We offer evaluations and recommendations for sales and marketing systems, CRM (both local and BPS-based) and cloud-based services providing integration with social media networks.
Our solutions include targeting, segmentation and positioning services and features promotion planning, resource allocation and product lifecycle management.
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