Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Rely on us to help you deliver more personalized—and profitable—content over emerging channels.

With extensive experience in the print and publishing world, Cognizant's Publishing group provides the insights you need to succeed in today’s shifting landscape.

Our publishing clients in newspapers, magazines, books and journals work with us to reinvent subscription models. They repurpose titles and brands as mobile and Web content. They also leverage demographics and user behavior more effectively. Many have succeeded in delivering more targeted-and profitable-print and electronic publications.

CAPABILITIES

iSubscribe

Improve retention rates and enable cross- and up-sell opportunities by combining subscription management with the power of CRM.

iPublish

Automate the export of content into desired formats by combining custom-publishing abilities with our powerful tools.

Social CRM

Change the way you manage information with the ever-growing social media channel by implementing new approaches to data analytics and CRM.

The Mobility Practice

Refine your approach to evaluating and developing custom mobile apps as the engine for new revenue opportunities.

Architectural Strategy

Expert support for building architectures and roadmaps that incorporate a future state definition spanning both the business and technology strategies.

Process Re-Engineering

Rethink core publishing processes from production and editorial, to content management, rights management and ERP integration.

assetSERV

Our hosted Digital Asset Management solution for dynamic content management, extending the service model to all assets used in publishing. Click here for more information.

Subscription Management

Benefit from our proven methodologies for mastering requirements definition and for mapping these to leading publishing systems.

Digital Media Services

Cognizant’s Digital Media Services (DMS) practice addresses the content lifecycle and distribution concerns of the enterprise. To learn more Click Here.

RESOURCES

Learn more about Cognizant's approach to print and publishing.

Content Conundrum: Remaking the Value Chain

By adopting a seven-pillar services matrix, publishers can embrace a more collaborative publishing ecosystem and eliminate the siloed and legacy-systems world where many still live.

Online News: To Charge or Not to Charge?

What can newspapers offer their customers that is perceived as so valuable that they are willing to pay for it?

Digital Asset Management Practice Overview

Embracing the service approach for managing assets enables more collaborative and dynamic ways of working across the value chain, returning benefits in cost, efficiencies and new opportunities.

Printing and Publishing Services | Cognizant Technology Solutions