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With extensive experience in the print and publishing world, Cognizant's Publishing group provides the insights you need to succeed in today’s shifting landscape.
Our publishing clients in newspapers, magazines, books and journals work with us to reinvent subscription models. They repurpose titles and brands as mobile and Web content. They also leverage demographics and user behavior more effectively. Many have succeeded in delivering more targeted-and profitable-print and electronic publications.
Learn more about Cognizant's approach to print and publishing.
By adopting a seven-pillar services matrix, publishers can embrace a more collaborative publishing ecosystem and eliminate the siloed and legacy-systems world where many still live.
What can newspapers offer their customers that is perceived as so valuable that they are willing to pay for it?
Embracing the service approach for managing assets enables more collaborative and dynamic ways of working across the value chain, returning benefits in cost, efficiencies and new opportunities.