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Our Media & Publications
Center for the Future of Work
Cognizant’s Digital Media Services (DMS) practice addresses the content lifecycle and distribution concerns of the enterprise. Our services enable a more cohesive, flexible and dynamic approach of working across the digital value chain—costs are lower, productivity is higher and new opportunities are opened up.
The rules of business are changing. Let us help you do more with your content assets using the latest scalable, flexible and agile IT environments.
Cognizant Digital Media Services Practice Overview
Our DMS practice brings order to your digital media lifecycle and distribution for all your content needs. We build custom content solutions that streamline the workflows for creating, managing, distributing and consuming media.
Streamline Creativity with Cognizant Digital Media Services
Engaging, informative media content is the new business driver. Videos, graphics, animation and audio are raising awareness and informing consumers more frequently and effectively than ever before. Learn more about optimizing your workflows to fit today’s digital lifestyle.
A Blueprint for DAM, MAM Cost Avoidance
Computing the ROI for an organization adopting a media asset management (MAM) or digital asset management (DAM) system is best done by computing cost avoidances. We offer a model and framework for calculating such cost avoidances associated with MAM/DAM systems, including cost bases and factors, covering the areas of distribution, reuse, management, storage and infrastructure.
The Rise of DAMification
In recent years, the need to manage digital assets has become critical, compelling organizations to focus more on how DAM systems can be leveraged across the digital supply chain, rather than simply archived. “DAMification” employs DAM concepts and systems to automate, integrate and enhance workflows, processes and applications—all within an adaptable, technology-agnostic framework that utilizes best-of-breed solutions and supports business growth
Hosting Your DAM in the Cloud–What Factors Do You Need to Consider?
There are significant advantages to hosting your DAM in a cloud, but there are many factors that you must consider when deciding whether a hosted DAM solution works for your organization. Learn more about the different DAM hosting models including cloud-based, on-premises and hybrid structures. Understand the advantages and disadvantages of each hosting solution. Explore a hypothetical use-case comparing cost and resource needs among the different hosting models.
A major media and entertainment customer’s vision was to develop a comprehensive system for content manufacturing and distribution services in a multi-tenant environment. Our solution provided systematic automation from ingestion through distribution by connecting best-of-breed components in a flexible service‑oriented architecture.
The sports division of a major broadcaster needed to consolidate and streamline access to large volumes of content on a weekly basis while facing tight deadlines. To accelerate deployment, Cognizant developed a roadmap and implemented an enterprise-wide media asset management (MAM) system.
A major TV, movie rental and online VOD service provider required better methods of asset/metadata reporting and analytics along with automated workflow generation from critical upstream processes. We analyzed their business landscape and provided a full digital asset management (DAM) implementation.
This scientific publisher needed a way to streamline the ingest process and shorten timelines to keep up with weekly publications. We were able to optimize the ingest process, reduce the amount of errors, provide the ability to find assets quickly and enable access for re-use.
This major life sciences company wanted to unify efforts and reduce the legal exposure associated with its copy‑review process for marketing material. Cognizant developed an integrated system with DAM powered by OpenText Media Management.