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Streamline your media distribution systems while saving money. Find out what's possible with our digital ad services.

Our advertising practice understands the challenges faced by agencies in this dynamic environment, which requires streamlining operations and business processes, meeting client demand for better insights and managing brand consistency on multiple digital assets.

We are a full-service provider for advertising agencies and we focus on Creative Asset Management, Digital Advertising Services, Direct Marketing and Reporting and Insights solutions. We collaborate with agencies on their unique creative and business needs, helping them adapt to change and generating better results for clients.

 

CAPABILITIES

Creative Asset Management

Our Digital Media Services (DMS) cover solution strategy, implementations and support. Our assetSERV solution helps agencies and marketing organizations manage their digital asset libraries  using a best practices business process model and cloud-based Software-as-a-Service.

Digital Advertising Services

  • Digital strategy consulting, including a digital roadmap, optimization and enhancement
  • Search engine optimization across platforms including Web, mobile, social and local search
  • Social media optimization, including social strategy, reputation management, Facebook, Twitter, LinkedIn and YouTube. Online advertising in the areas of media planning, paid search, contextual, social marketing, display and rich media, video and mobile
  • Contract marketing with customer-centric message modeling
  • Identity enhancement, helping to build a digital presence for Websites, mobile apps, landing pages and rich media banners
  • Digital analytics for Web, mobile, social media and more

Direct Marketing

  • Lead management
  • Online coupon management
  • Search engine marketing
  • Viral search marketing services and fulfillment
  • In-store displays
  • Fulfillment
  • Localization consulting and translation services

Reporting and Insights

Our campaign management analytics focus on results, starting with identifying the right mix of historical and external data sources; analyzing the ROI of various promotional campaigns; tracking promotion delivery; and then comparing actual performance with the competition and business objectives. It ends with generating insights that can help in refining your campaign strategy.

  • Campaign performance analytics
  • Web analytics and reporting
  • Data analytics
  • Social media analytics and reporting
  • Advertising campaign management

RESOURCES

Learn more about our advertising solutions.

Advertising Solutions Overview

At the heart of great advertising is great technology. Discover how Cognizant’s portfolio of advertising solutions make us a full-service provider helping agencies stay ahead of the change to generate better results for clients.

Understanding Digital Advertising Attribution

Subjective metrics used to understand digital advertising effectiveness are insufficient to correlate spend with results. A new analytics-driven approach is emerging to help life sciences companies measure ad impact by correlating data from online advertising units.

Best Practices and Common Pitfalls in Social Media Measurement

While businesses can uncover a goldmine of insights by analyzing consumer sentiment, these insights can be undermined by certain kinds of mistakes in measurement. This paper outlines best practices and common pitfalls to avoid in social media measurement to effectively turn social data into meaningful business intelligence.

Revitalizing Digital Marketing’s Content Chain

New marketing models promise to increase the value of organizations’ fast-growing and voluminous digital marketing assets. Cognizant can help organize and streamline the digital content value chain.

Cognizant Digital Advertising Services - Paid Search, SEO, Social Media and Display | Cognizant Technology Solutions