CONSULTORÍA DE COGNIZANT
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  • Trabajamos para remodelar modelos de negocios, modernizar productos y mejorar las experiencias de los clientes, todo encaminado a fomentar el crecimiento.
  • Reinventamos y gestionamos los procesos de negocio más fundamentales con nuevas formas de trabajar.
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CONSULTORÍA DE COGNIZANT
Se ayuda a las organizaciones a contratar a individuos y a descubrir conocimientos procedentes de datos que modelarán los productos, servicios y experiencias que ofrecen.
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AVANCE CON IA:
PRINCIPAL IMPERATIVO EMPRESARIAL ACTUAL 

 

La nueva máquina desencadena una nueva ventaja empresarial
con IA, algoritmos, robots y Big Data.

What To Do When Machines Do Everything

code-halo-book


How to Get AHEAD in a World of AI, Algorithms, Bots, and Big Data
 

El aumento de la IA es la gran historia de nuestro tiempo. Aquellos que tienen éxito en la siguiente fase de la economía digital no son los que pueden crear las nuevas máquinas, sino los que averiguan qué hacer con ellas. What To Do When Machines Do Everything es su guía de campo para ganar con la IA.

 

Los autores Malcolm Frank, Paul Roehrig y Ben Pring de Cognizant sostienen que contrariamente al pesimismo que rodea a gran parte de TI y el negocio en este momento, estamos, de hecho, en la cresta de la ola más grande de la creación de oportunidades desde la Revolución Industrial.

 

Se presenta un modelo de negocio claro para ayudar alos líderes a formar parte de este próximo auge; el modelo FUTURO describe cinco iniciativas estratégicas (automatizar, Halos, mejorar, abundancia y descubrimiento) que son fundamentales para competir en la siguiente fase del negocio mundial impulsando nuevos niveles de eficiencia, intimidad de cliente e innovación. 

 

Descague los dos primeros capítulos del libro

Amazon ha nombrado What To Do When Machines Do Everything como uno de los mejores libros sobre negocios y liderazgo de 2017.
 

2017 INTERNATIONAL BOOK AWARDS

  • Negocio:

    GESTIÓN Y LIDERAZGO

  • Negocio:

    GENERAL

What To Do When Machines Do Everything: How to Get AHEAD in a World of AI, Algorithms, Bots, and Big Data

POR MALCOLM FRANK, PAUL ROEHRIG Y BEN PRING

ACCEDER A INFORMACIÓN CLAVE 
sobre el libro y el impacto de la inteligencia artificial
 

EXPLORAR EL FUTURO DEL TRABAJO
visitando el centro para el futuro del trabajo de Cognizant
 

DISFRUTAR DEL SEMINARIO WEB
para un sugerente debate con los autores de
What to do When Machines Do Everything,
moderado por Gary Beach

AUTORES

MALCOLM FRANK

Vicepresidente ejecutivo, Estratgia y marketing

BIOGRAPHY
MALCOLM FRANK

Vicepresidente ejecutivo, Estratgia y marketing

Malcolm Frank is Cognizant’s Executive Vice President, Chief Strategy Officer and Chief Marketing Officer. In this role, he is responsible for defining and overseeing all aspects of the company’s corporate strategy and go-to-market positioning. His deep understanding of the digital economy—at scale across silos, organizations and marketplaces—and ability to see around technology’s tight corners are key factors in Cognizant’s consistent industry-leading growth and ability to address clients’ ever-changing business needs. 

Malcolm’s influence is wide ranging and evident across media. He has co-authored two best-selling books, What To Do When Machines Do Everything (2017) and Code Halos (2014), both of which received multiple international book awards. He has also authored numerous white papers focusing on the “Future of Work” and created the “SMAC Stack” term, which became an industry standard.  A highly sought after speaker, Malcolm has presented at various conclaves such as the World Economic Forum and SXSW. He is frequently quoted, is the subject of a Harvard Business School case study and was named “One of the most influential people in finance” by Risk Management Magazine. 

Beyond his practical vision on AI and experience as a founder and CEO of three business ventures, Malcolm works closely with Cognizant clients to gain business advantage from large-scale digital transformation programs. He serves on the Board of Directors of FactSet Research Systems, Inc. (NYSE: FDS).  Malcolm holds a Bachelor’s in Economics from Yale University.

PAUL ROEHRIG

Vicepresidente, Estrategia y marketing, Cognizant Digital Business
Fundador, Centro para el futuro del trabajo

BIOGRAPHY
PAUL ROEHRIG

Vicepresidente, Estrategia y marketing, Cognizant Digital Business
Fundador, Centro para el futuro del trabajo

Paul Roehrig is the Vice President of Strategy and Marketing for Cognizant Digital Business and a founder of the Center for the Future of Work. He is responsible for developing direction, service offerings, go-to-market programs, alliances and business development for key strategic accounts. Paul is an acclaimed industry thought leader, analyst and practitioner in business technology services globally. In addition to authoring dozens of articles on sourcing topics, he has advised on and participated in transactions worth billions in total contract value.

Paul is also a frequent presenter at industry events and he's regularly quoted in mainstream and industry publications such as Business Week, The Economic Times (India), CIO Strategy Center, Global Services, Computerworld and many others. Prior to joining Cognizant, Paul was a principal analyst at Forrester Research where he conducted research and advised senior IT leadership from Fortune 500 firms and government agencies on a broad range of outsourcing topics including sourcing strategy, trends and best practices.

In 2008, Paul was named one of the top services analysts globally by the Institute of Industry Analyst Relations. Paul also held key positions in planning, negotiation and successful global program implementation for customers from a variety of industries, including financial services, technology, federal government and telecommunications for Hewlett-Packard and Compaq Computer Corporation. He has robust experience leading enterprise improvement programs including organizational development, process engineering, communications and instructional development.

He holds an undergraduate degree in journalism from the University of Florida and graduate degrees from Syracuse University. His doctoral research was on decision-making related to quality improvement in organizations.

BEN PRING

Vicepresidente, director, Centro para el futuro del trabajo

BIOGRAPHY
BEN PRING

Vicepresidente, director, Centro para el futuro del trabajo

Ben Pring leads Cognizant's Future of Work Center and came to Cognizant in September 2011 after spending the previous 15 years with Gartner as a senior industry analyst researching and advising on areas such as Cloud Computing and Global Sourcing. Prior to Gartner, Ben worked for a number of consulting companies including Coopers and Lybrand.

At Gartner, Ben was one of the lead analysts on all things Cloud; he wrote the industry's first research notes on Cloud Computing (in 1997), on Salesforce.com (in 2001) and became well known in the IT industry for providing predictions of the nature and velocity of the change that would impact everyone as the paradigm shifted again and Cloud Computing become the foundation for the next wave of competition in global IT. Ben was also heavily involved in tracking and analyzing the emergence of IT talent from outside western markets and the impact that globalization would have on business and IT strategies for organizations of all types.

Ben's expertise in helping clients see around corners, think the unthinkable and calculate the compound annual growth rate of unintended consequences has brought him to Cognizant where his charter is to research and analyze how clients can leverage the incredibly powerful new opportunities that are being created as new technologies make computing power more pervasive, more affordable and more important than ever before.

Now based near Boston, MA, Ben graduated with a degree in Philosophy from Manchester University in the UK where he grew up.

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When Machines Do Everything – A Business Model for AI | Cognizant