As AI enters mainstream business operations, executives will need to accept new responsibilities. The potential power of machine intelligence means companies need a governance structure that creates trust in AI applications. Businesses that successfully combine the right strategy with an ethical approach for ‘responsible AI’ will create a clear competitive advantage.

Businesses have high hopes for AI, but only 15% of companies have deployed the technology. The barrier many face is not technical, but strategic; identifying the right problem to solve and shaping the governance structures that embed ethics, trust and transparency. ‘Making AI Responsible – And Effective’ examines what’s required to accelerate the shift from technology experiment to business value.