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Trade promotion management is the second largest cost item for large consumer goods companies, often exceeding 15 percent of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions.
Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers along with internal sales, marketing and operations. We offer TPM/TPO consulting, solution selection and process re-engineering that you can systematically measure ROI so you can optimize future decisions.
In this practice overview, learn how Cognizant is working with consumer goods companies to extract value from these changes by implementing marketing, sales and supply chain solutions that embrace the SMAC StackTM and leverage new technologies.
This study details current and future supply chain planning strategies, practices and trends and is based on the findings of a major study of supply professionals conducted in late summer 2013.