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Many consumer durables companies need to find innovative ways to revitalize product lines. To do so, they must better forecast demand, improve supply chain efficiencies and manage inventory to meet ever-fickle consumer tastes.
We work with leading companies to build brand equity, optimize costs and streamline demand-driven operation. Our projects employ rigorous use of analytics, better supply chain synchronization and the latest IT-driven solutions.
In this practice overview, learn how Cognizant is working with consumer goods companies to extract value from these changes by implementing marketing, sales and supply chain solutions that embrace the SMAC StackTM and leverage new technologies.
This study details current and future supply chain planning strategies, practices and trends and is based on the findings of a major study of supply professionals conducted in late summer 2013.