COGNIZANT CONSULTING

Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer

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Know exactly how much you're paying for trade promotion—and how to spend it more efficiently.

Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions.

Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions.

OUR OFFERINGS

C-Smart

C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.

DynaCampaign

Our consultants use this tool to facilitate segmentation, web analytics integration, multi-channel optimization, campaign design optimization and predictive analytics.

Loyalty Management

Our loyalty management tools help with the management of referrals, promotion rules, partners, members, redemption points, direct mailers and more.

Trade Promotions Management (TPM) | Consumer Goods | Cognizant Technology Solutions