Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions.
Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions.
In this practice overview you will learn how Cognizant is working with consumer goods companies to extract value from these changes by implementing marketing, sales and supply chain solutions that embrace the SMAC StackTM and leverage new technologies.
This study details current and future supply chain planning strategies, practices and trends. It's based on the findings of a major study of supply professionals conducted in late summer 2013.
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