SEGMENTS WE SERVE
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Food & Beverage
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Home & Personal Care
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Consumer Durables
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Consumer Electronics
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Apparel & Footwear
SEGMENTS WE SERVE
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Food & Beverage
Respond to changing consumer, supply chain and technology dynamics by leveraging Cognizant experience.
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Home & Personal Care
Overcome product commoditization, spiraling R&D budgets and ever‑changing consumer demographics with insight and innovation.
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Consumer Durables
Foster innovation, decrease time to market and create more powerful brands with our deep domain knowledge and proven tools and techniques.
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Consumer Electronics
We help you drive innovation in the fast‑paced global electronics industry, from initial product development to customer delivery.
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Apparel & Footwear
Optimize your sourcing execution and label management in order to achieve continuous business performance improvements.
CONSULTING & SOLUTIONS
Cognizant offers many solutions well suited to consumer goods companies, including trade promotion management and software and services focused on the cloud, social media and analytics. Click here to view our Consumer Goods practice overview.
Trade promotion management is a large cost item for consumer goods companies. Our TPM/TPO solution and process re‑engineering services help you measure ROI so you can optimize decision‑making. We offer TPM/TPO consulting, solution selection and process re‑engineering that can help you systematically measure ROI and spend effectiveness.
Marketing Services & Branding
Marketing is increasingly about data, insights and ROI. Our teams are ready to help you rewire your marketing function, from managing the data and the capability set, to how to read and interpret it, to creating an enterprise digital marketing capability. Our services for consumer goods companies include social collaboration, assetSERV—our digital asset management solution—and marketing digitization. We also offer interactive marketing and marketing analytics.
Sales Effectiveness Solutions
Create competitive advantage and improve your return on in-store promotions and merchandising spends with our services, including trade promotion management, sales process improvement, retail execution solutions and assetSERV, our digital asset management product. We also offer Qualytics, our pre‑built analytics solution and our social data and sentiment manager to analyze social network conversations.
Supply Chain Management
Become leaner and faster through supply chain intelligence to streamline supplier network collaboration, warehouse management and other key areas of your business. Our services include supply chain strategy and transformation, supply chain planning, supply chain execution and supplier network collaboration. We also offer warehouse management and the SMART Toolkit—Cognizant's S&OP Maturity Assessment/Reporting tool to optimize sales and operation.
OUR LATEST THINKING
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Retail’s Next Frontier
There’s plenty of room in the digital economy for traditional retailers. But they need to blend the physical and digital to offer distinct and personalized shopping experiences and unleash the untapped power of emerging new ecosystems.
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Using AI to Enhance the Quality of Retail Product Metadata
By increasing the metadata transparency, retailers can help consumers make more informed purchase decisions – and compete more effectively with digital pure-plays. Here’s how they can accomplish this goal, using machine learning and deep learning techniques.
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Travel & Retail: Exploiting Inherent Synergies to Collectively Boost Performance
Enabled by emergent digital tools and systems, the travel and retail spheres should explore their many points of convergence and potential for greater collaboration in delivering superior customer experience.
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How Retailers Can Best Address Critical Labor Challenges -Today and Tomorrow
By artfully applying technological advances in workforce management systems, retailers can minimize labor costs and maximize operational efficiency.
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How a Well-Executed Supply Chain Control Tower Can Accelerate Digital’s Business Benefits
As supply chain managers work to digitize their operations and seamlessly integrate their supply chain ecosystems, a supply chain control tower offers analytics, integrated visibility and process orchestration based on relevant KPIs that enable them to enhance business performance.
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Driving Digital Experience through the Cloud
Here’s how businesses across industries are realizing new levels of agility, resilience, security and efficiency through the cloud.
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Stepping into the Digital Future with IoT
How 14 companies across industries are demonstrating the reality of IoT-at-scale and generating actionable intelligence to fuel higher levels of efficiency, innovation and new business models.
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The Future of Stores: Yes, There is One
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
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Retail: Opening the Doors to Blockchain
Retailers increasingly recognize blockchain’s transformative ability to streamline operations, ensure product authenticity and enable tighter supply chain collaboration, our latest study reveals. However, most are still working to fully understand how to harness its potential inside their four walls and beyond.
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CPG at the Tipping Point: How Brands Can Win in the New Routes to Market
With consumer packaged goods increasingly moving to digital shelves, brand providers will need to rethink product value, meet consumers’ digital and physical ‘moments of need’ and enhance visibility in their demand-based fulfillment models.
RESULTS
Web Portal Solutions Maximize Orders, Enhance Customer Loyalty
We have helped numerous consumer durables companies achieve better bottom‑line results. For example, for a large consumer products company, we replaced an inefficient Excel-based trade promotion planning tool with a one‑stop Web portal covering all activities—from planning and approval to evaluation of executed campaigns.
Similarly, for a global frozen‑foods giant, we helped create a comprehensive Web solution. It maximized online order volume and implemented a streamlined customer e‑loyalty system.
- Replaced trade promo spreadsheet with Web portal for consumer products company
- Maximized online volume with Web solution for a global food giant
- Web portal streamlined customer e‑loyalty system for a frozen foods company
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Web Portal Solutions Maximize Orders, Enhance Customer Loyalty
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U.S. Food Company Successfully Migrates to SOA
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Better Warehouse Management for an Electronics Retailer
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Marketing Services Company Achieves Trade Promotion Compliance
INFOGRAPHICS
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LATEST THINKING
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