Cognizant offers many solutions well suited to consumer goods companies, including trade promotion management and software and services focused on the cloud, social media and analytics. Click hereto view our Consumer Goods practice overview.
Trade promotion management is a large cost item for consumer goods companies. Our TPM/TPO solution and process re‑engineering services help you measure ROI so you can optimize decision‑making. We offer TPM/TPO consulting, solution selection and process re‑engineering that can help you systematically measure ROI and spend effectiveness.
Marketing Services & Branding
Marketing is increasingly about data, insights and ROI. Our teams are ready to help you rewire your marketing function, from managing the data and the capability set, to how to read and interpret it, to creating an enterprise digital marketing capability. Our services for consumer goods companies include social collaboration, assetSERV—our digital asset management solution—and marketing digitization. We also offer interactive marketing and marketing analytics.
Sales Effectiveness Solutions
Create competitive advantage and improve your return on in-store promotions and merchandising spends with our services, including trade promotion management, sales process improvement, retail execution solutions and assetSERV, our digital asset management product. We also offer Qualytics, our pre‑built analytics solution and our social data and sentiment manager to analyze social network conversations.
Supply Chain Management
Become leaner and faster through supply chain intelligence to streamline supplier network collaboration, warehouse management and other key areas of your business. Our services include supply chain strategy and transformation, supply chain planning, supply chain execution and supplier network collaboration. We also offer warehouse management and the SMART Toolkit—Cognizant's S&OP Maturity Assessment/Reporting tool to optimize sales and operation.
OUR LATEST THINKING
The Work Ahead: Mastering the Digital Economy
The Work Ahead is a research series providing insight and guidance on how business – and jobs – must evolve in an economy of algorithms, automation and AI.
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Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise
The impact of virtual and augmented reality platforms and applications will be profound for enterprises across industries, allowing companies to transform processes and improve how employees work, communicate and collaborate. All within a real-time, "real-life" environment that reduces the need for physical premises and presence.
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The Digital Retail Theater: Shopping's Future
Artfully deploying advanced technologies such as virtual reality, augmented reality, 3-D modeling, and digital avatars, our envisioned digital retail theater (DRT) offers huge benefits to both retailers and consumers. The digitally enhanced shopping experience is rapidly gaining momentum among both online and physical retailers.
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The Business Value of Trust
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
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The 'Retailification' of the Car Rental Industry
Rental cars are on the verge of becoming commodities. To overcome this issue, car rental companies can look to the best practices of the retail industry and use their own channels to offer customers a value‑rich, rewarding and consistent experience at every touch point, supported by a "mobile first" omni‑channel strategy.
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Customer Experience Testing: The Key to Digital Success
In the increasingly digital world, businesses must embrace and execute a well-defined customer experience testing strategy that keeps customers loyal and satisfied.
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Cutting Through Chaos in the Age of “Mobile Me”
Advancements in mobile technologies are impacting nearly every aspect of the retail industry. As our research confirms, retailers can no longer treat individuals and market segments as one homogenous entity. Winning in mobile commerce will depend on companies' ability to capture and analyze optimum, real‑time data from digital, physical and personal sources and deliver highly personalized, contextually relevant experiences to today's "markets of one."
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2015 Shopper Experience Study
What’s different about today’s retail environment is that people no longer go shopping the way they used to. In fact, they don’t go shopping at all. They do shopping. The mission of our 6th annual RIS/Cognizant Shopper Experience Study is to put a finger on the pulse of the customer. This year’s study is filled with insight-rich infographics, takeaways and data-based findings on shopper expectations and behavior.
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Mitigating Supply Chain Risk: Planning Around Port Disruptions
To reduce the business impact of U.S. port shutdowns, retailers need a framework to help them assess their global supply chain capabilities and make decisions that ensure a consistent supply of imported goods.
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The Rise of the Smart Product Economy
Making products smart can deliver game‑changing innovation, enriched customer experiences and new, across‑the‑board levels of efficiency. Our latest research reveals practical steps business leaders can take to benefit from this quickly intensifying and accelerating trend.
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RESULTS
Web Portal Solutions Maximize Orders, Enhance Customer Loyalty
We have helped numerous consumer durables companies achieve better bottom‑line results. For example, for a large consumer products company, we replaced an inefficient Excel-based trade promotion planning tool with a one‑stop Web portal covering all activities—from planning and approval to evaluation of executed campaigns.
Similarly, for a global frozen‑foods giant, we helped create a comprehensive Web solution. It maximized online order volume and implemented a streamlined customer e‑loyalty system.
Replaced trade promo spreadsheet with Web portal for consumer products company
Maximized online volume with Web solution for a global food giant
Web portal streamlined customer e‑loyalty system for a frozen foods company
U.S. Food Company Successfully Migrates to SOA
We successfully migrated the entire application portfolio for this company to the latest service oriented architecture, resulting in a 25% increase in efficiency and a 20% reduction in operating costs.
Migrated entire application portfolio to SOA
25% efficiency increase
20% drop in operating costs
Better Warehouse Management for an Electronics Retailer
For a leading consumer electronics retailer, Cognizant developed a customized Warehouse Management System and rebuilt the shop-floor control system. We also developed interfaces for JDA Manugistics modules to provide replenishment services to the data centers. Moreover, we routinely handle bug fixes and enhancements to applications used by the chain’s finance, merchandise, retail and commerce business units.
Rebuilt the shop floor control system
Provided replenishment services to data center
Handle all bug fixes and enhancements for business units
Marketing Services Company Achieves Trade Promotion Compliance
We implemented a promotion execution system for a leading single-source marketing services company to help track promotion compliance. Related goals were to measure promotion effectiveness, manage in-store merchandising campaigns and process merchandising campaigns for customers.
The new system enhanced visibility into in-store execution and enabled more effective tracking of promotion compliance. It also provided a single consolidated solution for different lines of business.
Enhanced visibility into in-store execution
Enabled effective tracking of promotion compliance
Created single, consolidated trade promo solution
Web Portal Solutions Maximize Orders, Enhance Customer Loyalty
U.S. Food Company Successfully Migrates to SOA
Better Warehouse Management for an Electronics Retailer
Marketing Services Company Achieves Trade Promotion Compliance
Web Portal Solutions Maximize Orders, Enhance Customer Loyalty
RESULTS
Web Portal Solutions Maximize Orders, Enhance Customer Loyalty
We have helped numerous consumer durables companies achieve better bottom‑line results. For example, for a large consumer products company, we replaced an inefficient Excel-based trade promotion planning tool with a one‑stop Web portal covering all activities—from planning and approval to evaluation of executed campaigns.
Similarly, for a global frozen‑foods giant, we helped create a comprehensive Web solution. It maximized online order volume and implemented a streamlined customer e‑loyalty system.
Replaced trade promo spreadsheet with Web portal for consumer products company
Maximized online volume with Web solution for a global food giant
Web portal streamlined customer e‑loyalty system for a frozen foods company
U.S. Food Company Successfully Migrates to SOA
U.S. Food Company Successfully Migrates to SOA
We successfully migrated the entire application portfolio for this company to the latest service oriented architecture, resulting in a 25% increase in efficiency and a 20% reduction in operating costs.
Migrated entire application portfolio to SOA
25% efficiency increase
20% drop in operating costs
Better Warehouse Management for an Electronics Retailer
Better Warehouse Management for an Electronics Retailer
For a leading consumer electronics retailer, Cognizant developed a customized Warehouse Management System and rebuilt the shop-floor control system. We also developed interfaces for JDA Manugistics modules to provide replenishment services to the data centers. Moreover, we routinely handle bug fixes and enhancements to applications used by the chain’s finance, merchandise, retail and commerce business units.
Rebuilt the shop floor control system
Provided replenishment services to data center
Handle all bug fixes and enhancements for business units
Marketing Services Company Achieves Trade Promotion Compliance
Marketing Services Company Achieves Trade Promotion Compliance
We implemented a promotion execution system for a leading single-source marketing services company to help track promotion compliance. Related goals were to measure promotion effectiveness, manage in-store merchandising campaigns and process merchandising campaigns for customers.
The new system enhanced visibility into in-store execution and enabled more effective tracking of promotion compliance. It also provided a single consolidated solution for different lines of business.
Enhanced visibility into in-store execution
Enabled effective tracking of promotion compliance
