Food & Beverage
Home & Personal Care
Consumer Durables
Consumer Electronics
Apparel & Footwear
Food & Beverage
Respond to changing consumer, supply chain and technology dynamics by leveraging Cognizant experience.
Home & Personal Care
Overcome product commoditization, spiraling R&D budgets and ever‑changing consumer demographics with insight and innovation.
Consumer Durables
Foster innovation, decrease time to market and create more powerful brands with our deep domain knowledge and proven tools and techniques.
Consumer Electronics
We help you drive innovation in the fast‑paced global electronics industry, from initial product development to customer delivery.
Apparel & Footwear
Optimize your sourcing execution and label management in order to achieve continuous business performance improvements.
Cognizant offers many solutions well suited to consumer goods companies, including trade promotion management and software and services focused on the cloud, social media and analytics. Click here to view our Consumer Goods practice overview.
Trade promotion management is a large cost item for consumer goods companies. Our TPM/TPO solution and process re‑engineering services help you measure ROI so you can optimize decision‑making. We offer TPM/TPO consulting, solution selection and process re‑engineering that can help you systematically measure ROI and spend effectiveness.
Marketing is increasingly about data, insights and ROI. Our teams are ready to help you rewire your marketing function, from managing the data and the capability set, to how to read and interpret it, to creating an enterprise digital marketing capability. Our services for consumer goods companies include social collaboration, assetSERV—our digital asset management solution—and marketing digitization. We also offer interactive marketing and marketing analytics.
Create competitive advantage and improve your return on in-store promotions and merchandising spends with our services, including trade promotion management, sales process improvement, retail execution solutions and assetSERV, our digital asset management product. We also offer Qualytics, our pre‑built analytics solution and our social data and sentiment manager to analyze social network conversations.
Become leaner and faster through supply chain intelligence to streamline supplier network collaboration, warehouse management and other key areas of your business. Our services include supply chain strategy and transformation, supply chain planning, supply chain execution and supplier network collaboration. We also offer warehouse management and the SMART Toolkit—Cognizant's S&OP Maturity Assessment/Reporting tool to optimize sales and operation.
Recoding the Customer Experience
Artificial intelligence (AI), machine learning (ML), and the Internet of Things are gaining momentum across enterprise environments. By incorporating these technologies into their strategic agendas, organizations industry-wide can streamline processes, anticipate customers’ needs and behaviors in real time, stimulate profitable growth, and deliver experiences that live up to the promise of digital.
Retailers’ Disconnect with Shoppers is Costing Them
Cognizant commissioned Forrester Consulting to partner with it to examine the state of the retail industry in regards to digital engagement, personalization, and omni-channel fulfillment services being offered to consumers.
Aligning Value with Key Capabilities to Drive Retail Success
Cognizant commissioned study conducted by Forrester Consulting of 4600 shoppers globally. Its findings uncover a significant disconnect between what shoppers value and the experiences retailers provide.
The Work Ahead: How Digital Thinking Separates Retail's Leaders from Laggards
In this installment of our Work Ahead series, we focus on the impact of digital transformation on the retail industry and the surprisingly wide gap in how digital leaders and laggards perceive the digital future and are approaching the necessary changes to succeed.
How Blockchain Can Help Retailers Fight Fraud, Boost Margins and Build Brands
Using blockchain's distributed ledger, synchronized database and powerful encryption capabilities, along with its ability to generate smart contracts, retailers can gain early-mover advantage to more effectively collaborate and enhance trust across the value chain.
How Auto-Scaling Techniques Make Public Cloud Deployments More Cost-Effective
Organizations using public cloud infrastructure are wise to deploy auto-scaling that adjusts server counts in response to sales volume fluctuations. We offer an approach for calculating the optimum minimal number of servers.
Automotive Parts: The Industry's New Sweet Spot
For players in the automobile market, aftermarket parts and services is a valuable adjunct to car sales, but this sector is changing rapidly due to market conditions. We offer a schema based on willingness to pay for parts and for service to guide OEMs and other players in their spare parts and secondary market strategies.
The Second Coming of Age
Millennials have gotten more attention, but aging baby boomers represent a vast opportunity for marketers at consumer goods and other companies. Based largely on research by ReD Associates, our collaborative paper explores how you can effectively address boomers' changing roles, lifestyle shifts, major purchase patterns, and other behaviors and characteristics.
The Work Ahead: Mastering the Digital Economy
The Work Ahead is a research series providing insight and guidance on how business – and jobs – must evolve in an economy of algorithms, automation and AI.
Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise
The impact of virtual and augmented reality platforms and applications will be profound for enterprises across industries, allowing companies to transform processes and improve how employees work, communicate and collaborate. All within a real-time, "real-life" environment that reduces the need for physical premises and presence.
We have helped numerous consumer durables companies achieve better bottom‑line results. For example, for a large consumer products company, we replaced an inefficient Excel-based trade promotion planning tool with a one‑stop Web portal covering all activities—from planning and approval to evaluation of executed campaigns.
Similarly, for a global frozen‑foods giant, we helped create a comprehensive Web solution. It maximized online order volume and implemented a streamlined customer e‑loyalty system.
