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From trade promotion management to increasing sales effectiveness, consumer goods leaders choose us to help them work better and work differently.

Whether it's supply chain management or social media analytics, Cognizant is redefining the way consumer goods companies benefit from global services.

SEGMENTS WE SERVE

  • Food & Beverage

    Respond to changing consumer, supply chain and technology dynamics by leveraging Cognizant experience.

  • Home & Personal Care

    Overcome product commoditization, spiraling R&D budgets and ever‑changing consumer demographics with insight and innovation.

  • Consumer Durables

    Foster innovation, decrease time to market and create more powerful brands with our deep domain knowledge and proven tools and techniques.

  • Consumer Electronics

    We help you drive innovation in the fast‑paced global electronics industry, from initial product development to customer delivery.

  • Apparel & Footwear

    Optimize your sourcing execution and label management in order to achieve continuous business performance improvements.

CONSULTING & SOLUTIONS

Cognizant offers many solutions well suited to consumer goods companies, including trade promotion management and software and services focused on the cloud, social media and analytics. Click here to view our Consumer Goods practice overview.

Marketing Services & Branding

Marketing is increasingly about data, insights and ROI. Our teams are ready to help you rewire your marketing function, from managing the data and the capability set, to how to read and interpret it, to creating an enterprise digital marketing capability. Our services for consumer goods companies include social collaboration, assetSERV—our digital asset management solution—and marketing digitization. We also offer interactive marketing and marketing analytics.

Sales Effectiveness Solutions

Create competitive advantage and improve your return on in-store promotions and merchandising spends with our services, including trade promotion management, sales process improvement, retail execution solutions and assetSERV, our digital asset management product. We also offer Qualytics, our pre‑built analytics solution and our social data and sentiment manager to analyze social network conversations.

Supply Chain Management

Become leaner and faster through supply chain intelligence to streamline supplier network collaboration, warehouse management and other key areas of your business. Our services include supply chain strategy and transformation, supply chain planning, supply chain execution and supplier network collaboration. We also offer warehouse management and the SMART Toolkit—Cognizant's S&OP Maturity Assessment/Reporting tool to optimize sales and operation.

RESULTS

Web Portal Solutions Maximize Orders, Enhance Customer Loyalty

We have helped numerous consumer durables companies achieve better bottom‑line results. For example, for a large consumer products company, we replaced an inefficient Excel-based trade promotion planning tool with a one‑stop Web portal covering all activities—from planning and approval to evaluation of executed campaigns.

Similarly, for a global frozen‑foods giant, we helped create a comprehensive Web solution. It maximized online order volume and implemented a streamlined customer e‑loyalty system.

  • Replaced trade promo spreadsheet with Web portal for consumer products company
  • Maximized online volume with Web solution for a global food giant
  • Web portal streamlined customer e‑loyalty system for a frozen foods company

U.S. Food Company Successfully Migrates to SOA

We successfully migrated the entire application portfolio for this company to the latest service oriented architecture, resulting in a 25% increase in efficiency and a 20% reduction in operating costs.

  • Migrated entire application portfolio to SOA
  • 25% efficiency increase
  • 20% drop in operating costs

Better Warehouse Management for an Electronics Retailer

For a leading consumer electronics retailer, Cognizant developed a customized Warehouse Management System and rebuilt the shop-floor control system. We also developed interfaces for JDA Manugistics modules to provide replenishment services to the data centers. Moreover, we routinely handle bug fixes and enhancements to applications used by the chain’s finance, merchandise, retail and commerce business units.

  • Rebuilt the shop floor control system
  • Provided replenishment services to data center
  • Handle all bug fixes and enhancements for business units

Marketing Services Company Achieves Trade Promotion Compliance

We implemented a promotion execution system for a leading single-source marketing services company to help track promotion compliance. Related goals were to measure promotion effectiveness, manage in-store merchandising campaigns and process merchandising campaigns for customers.

The new system enhanced visibility into in-store execution and enabled more effective tracking of promotion compliance. It also provided a single consolidated solution for different lines of business.

  • Enhanced visibility into in-store execution
  • Enabled effective tracking of promotion compliance
  • Created single, consolidated trade promo solution
  • Web Portal Solutions Maximize Orders, Enhance Customer Loyalty
  • RESULTS

    Web Portal Solutions Maximize Orders, Enhance Customer Loyalty

    We have helped numerous consumer durables companies achieve better bottom‑line results. For example, for a large consumer products company, we replaced an inefficient Excel-based trade promotion planning tool with a one‑stop Web portal covering all activities—from planning and approval to evaluation of executed campaigns.

    Similarly, for a global frozen‑foods giant, we helped create a comprehensive Web solution. It maximized online order volume and implemented a streamlined customer e‑loyalty system.

    • Replaced trade promo spreadsheet with Web portal for consumer products company
    • Maximized online volume with Web solution for a global food giant
    • Web portal streamlined customer e‑loyalty system for a frozen foods company
  • U.S. Food Company Successfully Migrates to SOA
  • U.S. Food Company Successfully Migrates to SOA

    We successfully migrated the entire application portfolio for this company to the latest service oriented architecture, resulting in a 25% increase in efficiency and a 20% reduction in operating costs.

    • Migrated entire application portfolio to SOA
    • 25% efficiency increase
    • 20% drop in operating costs
  • Better Warehouse Management for an Electronics Retailer
  • Better Warehouse Management for an Electronics Retailer

    For a leading consumer electronics retailer, Cognizant developed a customized Warehouse Management System and rebuilt the shop-floor control system. We also developed interfaces for JDA Manugistics modules to provide replenishment services to the data centers. Moreover, we routinely handle bug fixes and enhancements to applications used by the chain’s finance, merchandise, retail and commerce business units.

    • Rebuilt the shop floor control system
    • Provided replenishment services to data center
    • Handle all bug fixes and enhancements for business units
  • Marketing Services Company Achieves Trade Promotion Compliance
  • Marketing Services Company Achieves Trade Promotion Compliance

    We implemented a promotion execution system for a leading single-source marketing services company to help track promotion compliance. Related goals were to measure promotion effectiveness, manage in-store merchandising campaigns and process merchandising campaigns for customers.

    The new system enhanced visibility into in-store execution and enabled more effective tracking of promotion compliance. It also provided a single consolidated solution for different lines of business.

    • Enhanced visibility into in-store execution
    • Enabled effective tracking of promotion compliance
    • Created single, consolidated trade promo solution

INFOGRAPHICS

Consumer Goods Technology Solutions | Cognizant Technology Solutions