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EXPERIENCE SHAPES BRAND PERCEPTION


Customer experience is not one-and-done

Customer and employee experience requires an approach that’s fast and agile to keep up with constantly evolving expectations. Cognizant assembles a global network of systematic thinkers and storytellers to design and deliver experiences with business impact. Our end-to-end practice includes foresight strategists, anthropologists, experience designers and technologists, all working together to ensure that experience design retains integrity in delivery.

MULTIDISCIPLINARY EXPERTISE

Creating future experiences require people from multiple disciplines coming together to solve big problems. We have integrated specialist companies into our practice to enable experience transformation. These experts support our Interactive delivery teams, who provide design, UX/UI and content at scale, as well as AR/VR, conversational AI and other emerging technologies.

Strategy consulting and service design rooted in foresight-led human-centric design thinking.

Digital marketing experts that create and build effective content programs.

Bringing together strategy, technology, marketing and content to create digital experiences.

Design research, experience visualization and product realization to define and deliver compelling experiences.

Consulting, technology and marketing expertise to implement, personalize, operate and optimize the Adobe Experience Cloud.

Experts in end-to-end concept development, video and social content production and distribution capabilities.

WHITEPAPER
Guiding Principles on the Journey to Intelligent Automation

'Guiding Principles on the Journey to Intelligent Automation’ encompasses a proven framework and standards that adopters can look to as they embark upon their respective digital transformation journeys and harness the benefits of intelligent automation.

LEARN HOW

OFFERINGS

INTERACTIVITY THAT STIMULATES AND INSPIRES


We bring together five key capabilities to deliver a suite of offerings, including strategy and design, content, marketing and social as well as platforms and technology.

  • CUSTOMER EXPERIENCE TRANSFORMATION

    BLUEPRINT AND BUILD CX THROUGH USER INSIGHT

    At the heart of a great user experience lies an excellent user interaction across all of an organization’s platforms. Cognizant Interactive brings together systematic thinkers and storytellers in one cross-functional team to transform the end-to-end customer experience.

  • EMPLOYEE EXPERIENCE TRANSFORMATION

    EMPOWER EMPLOYEES TO TRANSFORM BUSINESSES

    Studies show that workforce productivity has a direct impact on the competitive position of organizations globally. We develop and deliver the operational model and organization design that transforms employee experience and engagement, which underpin business growth.

  • DIGITAL CONTENT ENGINE

    MAKE, MANAGE AND MARKET QUALITY CONTENT AT SCALE

    One-stop shop provides end-to-end services across content strategy, creative, production, management and distribution efforts. It Includes:

    • High quality content creation with expertise in video, social and web content rooted in the entertainment industry. With consistent and re-usable design patterns, templates and components using an efficient research-led and factory-based execution model, we ensure a faster time-to-market.
    • Proprietary personalization tools to increase speed to market, and lower cost through automation.
    • Brand website management solutions that enable marketing teams to efficiently launch and manage brand sites on global web platforms.
  • OMNICHANNEL MARKETING SERVICES

    REACH AND INFLUENCE CUSTOMERS IN ALL CHANNELS

    Omnichannel need is driven by elevated and evolving expectations. Our depth across digital and physical channels and our ability to look above the traffic to see the patterns and dynamic journeys allows us to design more fluid customer experiences. We deliver services including ecosystem design, management and optimization to ensure seamless customer experience.

  • ADOBE MANAGED SERVICES

    MAKE MARKETING TECHNOLOGY WORK MORE EFFECTIVELY

    As more and more customers expect a contextually relevant digital experience, brands need to compete on ‘experiences’ rather than ‘products.’ Adobe Experience Cloud enables brands to create, manage and deliver relevant, personalized experiences. And Cognizant Interactive delivers the full gamut of offerings including strategy, configuration, customization, upstream and downstream integration, and optimization services. Recognized in the Adobe Experience Manager - Run & Operate Specialization in the Americas in 2019.

LATEST THINKING

OUR PARTNERS

We form partnerships and strategic alliances with world-class organizations to expand our service offerings and deliver comprehensive solutions to clients. Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.

Adobe
Microsoft
Box
Cisco
Hitachi Vantara
Alfresco
Kony

News

October 29, 2019
IT Pro Today, U.S.: What Latest Alexa-Powered Devices Mean for the Enterprise

“Even more pressure is now on enterprises, particularly those selling to and supporting consumers, to evolve their customer experience and brand differentiation strategies for these voice-enabled interfaces,” said Matt Smith, conversational AI practice leader.

October 8, 2019
AdAge, U.S.: Brand Partners with Brooklyn-Based Creative Content Shop Mustache to Kick Off World’s Quietest Revolution

Resident's Nectar mattress brand launches "Awaken Great Sleep" ad campaign featuring motivational sleeper Yawn Yawnson.

August 20, 2019
MG Motor India Teams with Cognizant to Create Omnichannel Digital Customer Experience for India's First 'Connected Internet Car'

Cognizant (Nasdaq: CTSH) today announced that it has designed and implemented a digital solution enabling MG Motor India to deliver a seamless and intuitive brand experience to customers of the Hector SUV—the country's first ‘connected internet car’.

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Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.

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*Disclaimer

Gartner: Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide, Patrick Sullivan, Ed Thompson, 7 February 2019.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. The report was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.