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EXPERIENCE MATTERS


Make it world class, and at global scale.

By 2020, 89% of companies will be competing on experience, which will overtake price and product as the key differentiator. 

Be one of the 89%. Partner with us. Because experience matters.

With Cognizant Interactive, you can. We’re a digital boutique, and our offerings range from foresight services to experience design. We run some of the largest digital support services of their kind. 

Our specialty is applied innovation—new ways of work that are inspired by human insight, platform-enabled and AI-driven. Through our international network of digital experts across 35 offices, we deliver bespoke service at global scale. 

Experiences of the future will look very different from today. We keep our eyes on the future so that your business can too. For example, we are reinventing the future of content—how it will work in your organization.

BLOG
How to win in the experience economy

In the experience economy, not all experiences are alike. Rather than mass-producing experiences, brands need to allow for personal expression. Experiences must allow for the expression and projection of personal identity.

LEARN HOW

MULTIDISCIPLINARY EXPERTISE

Creating future experiences require people from multiple disciplines coming together to solve big problems. We have integrated specialist companies into our practice to enable experience transformation. These experts support our Interactive delivery teams, who provide design, UX/UI and content at scale, as well as AR/VR, conversational AI and other emerging technologies.

IDEA COUTURE

Strategy consulting and service design rooted in foresight-led human-centric design thinking.

CADIENT

Digital marketing experts that create and build effective content programs.

ZONE

Bringing together strategy, technology, marketing and content to create digital experiences.

MIRABEAU

Design research, experience visualization and product realization to define and deliver compelling experiences.

NETCENTRIC

Consulting, technology and marketing expertise to implement, personalize, operate and optimize the Adobe Experience Cloud.

MUSTACHE

Experts in end-to-end concept development, video and social content production and distribution capabilities.

RECENT ARTICLES

PERSPECTIVES
A Guide to Digital Asset Management: Unlocking Personalization

Conventional wisdom suggests that the ability to deliver consistent omnichannel experiences separates retailing’s leaders from laggards. Getting there, however, requires retailers to rethink and revamp their fulfillment strategies.

PERSPECTIVES
Gen Z: The Future of the Internet and Social Platforms

Gen Z is willing to part with personal data in exchange for personalization. We share suggestions for social platforms, content providers and others seeking to appeal to this up-and-coming generation

PERSPECTIVES
How to Lure Customers in Algorithm Age

As consumers place significant trust in AI and algorithms, businesses must ensure their digital approaches and intelligent machines measure up to brand standards.

PERSPECTIVES
Five Lessons to Build Competitive Advantage in the Digital Age

Organizations need customer-focused processes designed through a human lens, powered by new digital tools and optimized by a hyper-connected and digitally acculturated workforce.

PERSPECTIVES
How Insurers can Excel by Operating through a Digital Maturity Looking Glass

Our digital maturity framework shines a light on what separates the Digital Dominators from the Digital Dabblers in the insurance sector.

PERSPECTIVES
How to Become a Player in the Innovation Economy

Success in today's economy depends on “disruptive innovation:” creating products and services adjacent to the company’s core business and shifting the market dynamics for the rest of the playing field.

Content Velocity Reimagined

To demonstrate the power of meaningful content at speed and scale, Mustache, a part of Cognizant Interactive, transformed its booth space at Adobe Summit 2019, with an on-the-fly creation of larger-than-life experiences in real time. 

Mustache, known for its high-impact video content, partnered with the Adobe Stock team to create #MeTheMovie experience. With a crew of just six in post-production, Mustache produced 100 custom videos in 3 days.

LEARN MORE

OFFERINGS

INTERACTIVITY THAT STIMULATES AND INSPIRES


We bring together five key capabilities to deliver a suite of offerings, including strategy and design, content, marketing and social as well as platforms and technology.

  • INSIGHT TO EXPERIENCE

    IMAGINE, BLUEPRINT, AND BUILD FUTURE SERVICES AND EXPERIENCES

    End to end experience transformation, from foresight and ethnography to insight-based experience design, service blueprints and operating models with detailed roadmaps for realization, build and run. 

  • CONTENT AS A SERVICE

    MAKE, MANAGE AND MARKET CONTENT

    One stop shop for providing end to end services across content strategy, creative, production, management and distribution efforts.

  • OMNICHANNEL MARKETING

    REACH AND INFLUENCE CUSTOMERS IN ALL CHANNELS

    360 marketing services, including brand strategy, data-driven campaign planning and channel strategy, creative development and execution, user-generated and influencer program execution, social listening and community management, measurement, campaign management of communications for B2B, B2C, and B2E audiences.

  • NEXT-GEN COMMERCE

    TURN EVERY CUSTOMER INTERACTION INTO A MONETIZABLE OPPORTUNITY

    Reimagine ecommerce in a world where digital and physical collide. Reinvent the shopping experience from order to delivery. Define and execute strategy across new and emerging retail, web, mobile, social and AI channels. 

  • ADOBE MANAGED EXPERIENCE

    MAKE MARKETING TECHNOLOGY WORK MORE EFFECTIVELY

    End-to-end Adobe Experience Cloud consulting and implementation services, including unique Cognizant IP and accelerators to power the best brand experiences.

LATEST THINKING

MISC MAGAZINE

Innovation insights & foresights from Idea Couture, a Cognizant Digital Business

OUR PARTNERS

We form partnerships and strategic alliances with world-class organizations to expand our service offerings and deliver comprehensive solutions to clients. Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.

Adobe
Alfresco
Box
Cisco
Hitachi Vantara
Kony
Microsoft

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TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.

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*Disclaimer

Gartner: Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide, Patrick Sullivan, Ed Thompson, 7 February 2019.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. The report was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.