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TRANSFORMING TODAY’S CONTENT INTO TOMORROW’S INTERACTIVE EXPERIENCES

The right content, coupled with a deep understanding of human sciences, creates endless opportunities in today’s digital economy.  

CREATING EXPERIENCES
THAT MATTER TO CUSTOMERS

CREATING EXPERIENCES THAT MATTER


Online consumers crave interactivity and personalized content.

By differentiating your brand using immersive experiences on everything from smartphones to virtual reality headsets, you can maximize engagement for today’s digital mindset and drive business growth.

Achieving growth objectives in today's digital economy is no easy task. Business success depends on all the right methodologies and tools to enable transformation.

Our Interactive service includes Odecee, a Cognizant-acquired global innovative digital solutions firm. Odecee technologists, innovators and trusted experts offer creative ways to innovate. Our passion lies in dreaming up and delivering customer-led solutions that allow enterprises to anticipate—not just react to—the emerging technology tidal wave.

VISIT ODECEE

Innovation begins by envisioning a future where your audience not only consumes content, but also enjoys acting upon it. Imagine a world where interactive content, online collaboration and omnichannel marketing converge as one. Consider how the right information coupled with a deep understanding of human sciences can uncover what motivates customers to buy. Then picture your organization with an interactive marketing model that’s agile and scaled for growth.

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Architecting an Enterprise Content Management Strategy: A Four-Pillar
Approach  

With a structured enterprise-content management (ECM) strategy, organizations can develop a well-defined blueprint and cohesive solutions for effectively managing documents and business processes across the enterprise.

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IDEA COUTURE:

FOUR CUSTOMER EXPERIENCE MYTHS BUSTED

RECENT ARTICLES

WHITEPAPER
Transforming the Branch: What Banks Need to Do

By integrating the channels through which banks sell to and serve customers, bank branches can take the best advantage of their physical and virtual locations and add value at every touchpoint.

WHITEPAPER
The Digital Retail Theater: Shopping’s Future

To thrive in a digital world marked by heightened consumer expectations for hyper-personalization and instant gratification, retailers are experimenting with augmented reality, virtual reality, 3-D modeling and other related technologies.

PERSPECTIVE
Making Omnichannel Operations Profitable

Conventional wisdom suggests that the ability to deliver consistent omnichannel experiences separates retailing’s leaders from laggards. Getting there, however, requires retailers to rethink and revamp their fulfillment strategies.

89%

Percentage of customers who will walk away from a company after just one poor customer experience.

VIEW OUR PERSPECTIVE

OFFERINGS

INTERACTIVITY THAT STIMULATES AND INSPIRES


Compelling content that not only informs but also gets people emotionally involved via interaction is the clear path forward. From content management and collaboration to omnichannel marketing, we help you create engaging experiences for employees and customers in a digital world.

The Next 40 Months of Hyper-Digital Transformation

Cognizant’s latest study reports on the technologies that businesses must embrace—and when—to succeed in the digital age.

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  • INTERACTIVE CONTENT MANAGEMENT

    EXCEED EXPECTATIONS WITH CONTENT

    Our solutions ensure you serve the content that customers, employees and partners demand. We provide a full spectrum of portal and content management solutions, including enterprise content management, Web CMS and mobile and social content management.

  • DIGITAL COLLABORATION SOLUTIONS

    COLLABORATION THAT DEFIES BOUNDARIES

    Digital collaboration holds the key to bringing individuals and teams together across geographies. We help you “reinvent productivity,” from roadmap development to fostering knowledge sharing through the cloud. Areas of focus include collaboration strategy and business transformation, reference architecture definition and legacy platform migrations.

    Gamification for Insurers: A Practitioner’s Perspective

    Find out how gamification is helping insurers improve employee collaboration and customer engagement.

    VIEW PDF
  • OMNICHANNEL SOLUTIONS

    GET CLOSER TO CUSTOMERS

    Cognizant brings a deep human sciences-based approach to understanding what motivates customers to buy. Leveraging our strategy, design, industry and technology knowledge, we offer omnichannel strategy definition, channel maturity assessment and design and development of the customer experience.

    Retailer's Killer Combo

    Shoppers want convenience and personalization. Their mandate for retailers? Ask questions, listen to the answers and follow through.

    VIEW OUR PERSPECTIVE
  • DIGITAL COMMERCE PLATFORM

    DELIGHT CUSTOMERS WITH DIGITAL

    Great digital commerce delivers personalization that not only delights and engages customers—it also improves top-line performance, reduces bottom-line costs and delivers cross/up-sell across channels. Key components include integrated B2C ecosystems, personalized shopping experiences and cross-platform integration. 

    The Chatbot Imperative: Intelligence, Personalization and Design

    Chatbots, which help people converse with computers in their native language, are gaining popularity in several scenarios—especially customer service.

    VIEW PDF
  • INSIGHT, STRATEGY AND DESIGN

    DESIGN TO ENGAGE CUSTOMERS

    Our Insight, Strategy and Design service offers a proven innovation process that succeeds across companies and categories. Drawing on global experience in multiple industry sectors, we provide the right mix of knowledge, talents and tools to tailor a design approach to fit your needs. Offerings include customer experience solutions, foresight strategies and innovation strategies.

    INSIGHT, STRATEGY & DESIGN

LATEST THINKING

How Digitally Cognizant businesses are reinventing themselves

Digital is transforming how we work, live and play. Yet most organizations struggle to create a digital presence that matters. Thriving in today’s dynamic digital economy requires creating new business models, automating essential processes and assembling the best systems and technologies that can power more effective ways of working. Our Digitally Cognizant blog offers insights to help leading companies put digital’s promise into practice.

VISIT THE DIGITALLY COGNIZANT BLOG

INDUSTRY SPOTLIGHT

TRAVEL & HOSPITALITY

EASILY PURCHASE AIRLINE TICKETS WITH TRANSAVIA’S NEW CHATBOT

Leading airlines like Transavia know that to remain competitive, they need to be where their customers are. With chat quickly becoming the interaction of choice among mobile users, Cognizant and Mirabeau proposed a chatbot that allows Transavia passengers to book their flights through chat.

OUR PARTNERS

We form partnerships and strategic alliances with world-class organizations to expand our service offerings and deliver comprehensive solutions to clients. Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.


News

Feb 22, 2017
HfS Research Names Cognizant in "Winner's Circle" for Digital Marketing Operations

New Independent Analyst Report Credits Cognizant's Use of Talent Technology to Drive Faster, More Efficient Service Delivery

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Events

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TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.

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