The right content, coupled with a deep understanding of human sciences, creates endless opportunities in today’s digital economy.CREATING EXPERIENCES
By differentiating your brand using immersive experiences on everything from smartphones to virtual reality headsets, you can maximize engagement for today’s digital mindset and drive business growth.
Achieving growth objectives in today's digital economy is no easy task. Business success depends on all the right methodologies and tools to enable transformation.
Our Interactive service includes Odecee, a Cognizant-acquired global innovative digital solutions firm. Odecee technologists, innovators and trusted experts offer creative ways to innovate. Our passion lies in dreaming up and delivering customer-led solutions that allow enterprises to anticipate—not just react to—the emerging technology tidal wave.VISIT ODECEE
Innovation begins by envisioning a future where your audience not only consumes content, but also enjoys acting upon it. Imagine a world where interactive content, online collaboration and omnichannel marketing converge as one. Consider how the right information coupled with a deep understanding of human sciences can uncover what motivates customers to buy. Then picture your organization with an interactive marketing model that’s agile and scaled for growth.VIEW OUR OFFERINGS
Architecting an Enterprise Content Management Strategy: A Four-Pillar
With a structured enterprise-content management (ECM) strategy, organizations can develop a well-defined blueprint and cohesive solutions for effectively managing documents and business processes across the enterprise.VIEW PDF
To thrive in a digital world marked by heightened consumer expectations for hyper-personalization and instant gratification, retailers are experimenting with augmented reality, virtual reality, 3-D modeling and other related technologies.
Across EMEA, Nuon supplies energy to over 1.9 million households. From single households to large, industrial clients. In the current energy market the business model is about land grab. The consumer is increasingly less brand loyal and they can easily switch to a competitor. Getting new business and retaining customers requires innovative ways to gain a competitive advantage.
This challenge required Nuon to distinguish itself through excellent service enabled in a responsive online platform. The platform would need to address a wide range of customer preferences, including those who want low monthly costs and sustainable energy, those who want hands-on assistance and those who don’t want to be bothered at all. The platform would also need to reflect the company's “in good hands” positioning and ensure clear brand recognition.
Mirabeau, a Cognizant Digital Business, and Nuon collaborated to develop a new online platform that is perfectly in line with the wishes of today’s consumer. The collaboration involved many user tests that enabled the creation of an online platform that suits the needs of each customer.
For this purpose, Mirabeau created a brand new Product Selector. With this customized tool, customers can choose for themselves how they want their electricity or gas at a rate that suits them. At every step it is clear to customers how the price of an energy product is calculated and that they are in control of the experience. This change seems simple, but has a great impact on the daily business of Nuon.
The building of the new Nuon.nl involved Episerver, a commerce solution with a high-quality integrated CMS. This combination offers customers an exciting, consistent experience across different devices and between different visits.
By putting the customer needs ahead of the product, Nuon makes it possible for customers to personalize their energy products with ease.
Energy serves mankind, and not visa-versa—just as the internet serves mankind, and not visa-versa. With the site redesign, Mirabeau and Nuon have set the stage for an online platform that optimally serves the customer. The brand proposition is clear that “at Nuon you are in good hands.”
differentiating the brand by allowing user-driven customizations
that populates dynamically based on user behavior
integrated CMS to manage content on once screen across devices
Percentage of customers who will walk away from a company after just one poor customer experience.VIEW OUR PERSPECTIVE
Compelling content that not only informs but also gets people emotionally involved via interaction is the clear path forward. From content management and collaboration to omnichannel marketing, we help you create engaging experiences for employees and customers in a digital world.
Cognizant’s latest study reports on the technologies that businesses must embrace—and when—to succeed in the digital age.VIEW OUR PERSPECTIVE
Our solutions ensure you serve the content that customers, employees and partners demand. We provide a full spectrum of portal and content management solutions, including enterprise content management, Web CMS and mobile and social content management.
Digital collaboration holds the key to bringing individuals and teams together across geographies. We help you “reinvent productivity,” from roadmap development to fostering knowledge sharing through the cloud. Areas of focus include collaboration strategy and business transformation, reference architecture definition and legacy platform migrations.
Gamification for Insurers: A Practitioner’s Perspective
Find out how gamification is helping insurers improve employee collaboration and customer engagement.VIEW PDF
Cognizant brings a deep human sciences-based approach to understanding what motivates customers to buy. Leveraging our strategy, design, industry and technology knowledge, we offer omnichannel strategy definition, channel maturity assessment and design and development of the customer experience.
Shoppers want convenience and personalization. Their mandate for retailers? Ask questions, listen to the answers and follow through.VIEW OUR PERSPECTIVE
Great digital commerce delivers personalization that not only delights and engages customers—it also improves top-line performance, reduces bottom-line costs and delivers cross/up-sell across channels. Key components include integrated B2C ecosystems, personalized shopping experiences and cross-platform integration.
The Chatbot Imperative: Intelligence, Personalization and Design
Chatbots, which help people converse with computers in their native language, are gaining popularity in several scenarios—especially customer service.VIEW PDF
Our Insight, Strategy and Design service offers a proven innovation process that succeeds across companies and categories. Drawing on global experience in multiple industry sectors, we provide the right mix of knowledge, talents and tools to tailor a design approach to fit your needs. Offerings include customer experience solutions, foresight strategies and innovation strategies.
How Digitally Cognizant businesses are reinventing themselves
Digital is transforming how we work, live and play. Yet most organizations struggle to create a digital presence that matters. Thriving in today’s dynamic digital economy requires creating new business models, automating essential processes and assembling the best systems and technologies that can power more effective ways of working. Our Digitally Cognizant blog offers insights to help leading companies put digital’s promise into practice.VISIT THE DIGITALLY COGNIZANT BLOG
Leading airlines like Transavia know that to remain competitive, they need to be where their customers are. With chat quickly becoming the interaction of choice among mobile users, Cognizant and Mirabeau proposed a chatbot that allows Transavia passengers to book their flights through chat.
We form partnerships and strategic alliances with world-class organizations to expand our service offerings and deliver comprehensive solutions to clients. Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.
New Independent Analyst Report Credits Cognizant's Use of Talent Technology to Drive Faster, More Efficient Service Delivery
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