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Design exceptional experiences

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DELIVERING EXPERIENCES WITH IMPACT

With the largest digital support services available, we deliver tomorrow’s experiences today

Our experts draw on strategy and research to link data to design, systems to stories and insights to outcomes. Cognizant Digital Experience ultimately connects people with extraordinary experiences. We unlock these experiences with a range of offerings.

OFFERINGS

EXPERIENCE-LED SOLUTIONS

Our experience-led offerings traverse the entire customer life cycle and drive value across industries.

  • CUSTOMER EXPERIENCE TRANSFORMATION

    CONVERT CUSTOMERS INTO ADVOCATES

    Delivering exceptional customer experience (CX) requires a deep understanding of the most valuable experiences along the customer journey and holistic collaboration across all layers of the organization. Our Experience Orchestration methodology helps our clients identify the most valuable opportunities, supporting business leaders in their commitment to bring next-in-class experiences to customers, driving quantifiable impact. Strong operational and technical skills translate into dynamic in-market customer experiences. Solutions include experience strategy and design, experience-driven commerce (headless), mobile experience development, e-commerce modernization and emerging channel experiences such as AR, VR and voice.

  • EMPLOYEE EXPERIENCE TRANSFORMATION

    SIMPLIFY THE WAY WORK GETS DONE

    We help businesses simplify critical employee journeys and empower them by taking an integrated approach using new tools and capabilities. Our Experience Orchestration methodology aligns enterprise vision with the employee journey to increase productivity and improve engagement by simplifying the way work gets done. The employee experience (EX) transformation offering combines human-centered design with best-in-class technical capabilities. This combination helps to deliver the modern EX with solutions including virtual workplace, workforce mobility, enterprise content platforms, and experience design and engineering. We integrate adoption and usage services with every EX transformation program to maximize the impact of the transformation.

  • CONTENT SERVICES

    CONTENT IS THE FUEL THAT DRIVES EXPERIENCES

    We offer a simplified approach to content operations—one that aims to achieve efficiencies at scale, without sacrificing content quality or delivery speed. We create, deliver and manage content in complex multi-channel environments to ensure brand stories are told in a consistent, yet unique way; all while navigating through regulatory compliance. Offerings include content strategy, a digital content factory for sales and marketing content, brand content management platform implementation, digital asset management, content publishing, and digital learning and training content management.

  • DIGITAL MARKETING SERVICES

    REDEFINE MARKETING OPERATIONS MODELS

    The CMO’s organizational responsibilities are changing, the channels and tools to reach customers are exploding, and the sheer volume of data and content proliferation is overwhelming. Cognizant helps marketing and technical executives manage this complexity with services including operating model redesign, MarTech value realization, marketing creative and campaign services, and personalization strategy.

  • ADOBE MANAGED SERVICES

    We enable businesses across industries to deliver engaging experiences to drive acquisitions, conversions and loyalty, using Adobe Experience Cloud. We design our solutions to create experiences that matter. Offerings include experience design and strategy, connected and personalized experiences, marketing automation and campaign orchestration, customer journey intelligence, Magento e-commerce modernization, Marketo B2B marketing transformation, Document Cloud and Creative Cloud.

LATEST THINKING

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It’s Time to Prioritize the Employee Experience

During the pandemic, many businesses have made remote work...

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PERSPECTIVES
Remote Work: We Did It – Now What?

As the sense of crisis dissipates, remote work will remain the...

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E-Commerce’s New Normal: Designing for an...

As customers navigate the altered experiences of today,...

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Consumer Experience in the AI Age

By using AI to deliver a meaningful, relevant and personalized...

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How to Support Consumers During and After...

While governments work on an economic stimulus, businesses...

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Retail’s New Conundrum: Rethinking the...

Due to COVID-19, the retail customer experience is...

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Winning in the Experience Economy

Mass-produced experiences are yesterday’s solutions....

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WHITEPAPERS
Bridging the Customer Experience Gap

Featuring six key customer experience gaps you need to...

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Luring Customers in the Age of the Algorithm

Consumers place significant trust in AI and algorithms for...

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Cognizant, a Leader in Magic Quadrant* for CRM and Customer Experience Implementation Services

Cognizant is positioned in the Leaders quadrant for its CRM and CX implementation services, ability to execute and completeness of vision. We are confident our recognition is due to our strong market presence, high growth rate, strong technical implementation skills and our effectiveness at leveraging industry expertise in banking/securities, insurance, healthcare, life sciences, retail and travel/hospitality.*

LEARN MORE

OUR PARTNERS

We form partnerships and strategic alliances with world-class organizations to expand our service offerings and deliver comprehensive solutions to clients. Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.

Adobe
Microsoft
Box
Cisco
Hitachi Vantara
Alfresco
Kony
Opentext

TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.

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*Disclaimer

Gartner: Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide, Patrick Sullivan, Ed Thompson, 7 February 2019.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. The report was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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