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Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

CUSTOMER-DRIVEN CONTENT ENGAGEMENT

Create content that generates results

Create content that generates results

Five ways media companies can generate value from AI

Discover the five key moves for media businesses to consider when selecting AI projects.

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To maximize revenues, you’ve got to keep viewers coming back.

Streaming content went mainstream in 2020, and now the key is to monetize investments. By optimizing content value chains to minimize churn, our end-to-end approach opens the door to success. We partner on everything from content and distribution to presentation and growth.

PROOF POINT
Automation boosts marketing campaign conversions

A digital ad agency improved ad extensions’ click-through and conversion rates, and increased campaign managers’ productivity by 50%.

READ THE CASE STUDY

Segments we serve

  • Advertising

    CONNECT BRANDS WITH CUSTOMERS

    Winning the hearts, minds and wallets of customers requires keeping up with their fast-changing interests. Cognizant helps you stay ahead of customer needs with critical buyer journey insights, creative content asset management and production, and optimized marketing campaign operations.
  • Broadcasting

    DATA AND INSIGHT THAT MAKE A DIFFERENCE

    Broadcasters face unparalleled challenges. Streaming services have forever changed the entertainment content landscape. Piracy, customer churn and sub-optimal advertising strategies cost the industry billions of dollars annually. Cognizant helps broadcasters optimize the content value chain and minimize churn. Let our team engage your audiences and improve management of media assets and rights.
  • Filmed Entertainment

    SPEEDING TIME TO MARKET

    Media and entertainment companies have invested heavily to deliver optimal entertainment experiences. But our research finds underinvestment in technologies that transform middle- and back-office functions. To help companies become high-performing organizations, we partner with them to optimize legacy business models, modernize data and applications, and automate processes that speed time to market.
  • Gaming

    GAME ON

    Livestream subscriptions, esports and multiplayer online games have driven demand for gaming entertainment–as active participants and viewing fans. Add 2020’s accelerated demand, and the growth opportunities have never been greater. Cognizant helps you thrive in today’s online and mobile gaming markets by engineering fast, cutting-edge experiences and engagement.
  • Music

    TUNE IN TO NEW OPPORTUNITIES

    Like many forms of entertainment, music’s business models have undergone a major overhaul as the streaming services became front-runners. As competition spikes, growth will come from expanding into new markets, transforming employee experiences and modernizing infrastructure and applications. Let our experts help you tune into the opportunity ahead.
  • Print & Publishing

    EVOLVING BUSINESS MODELS

    Cognizant works with the world’s top publishers to adopt digital models that improve operational efficiency and open up new revenue streams. Partner with us to explore how you can tap into the everything-from-home trend to deliver personalized content over digital channels that drive growth.
THOUGHT LEADERSHIP

Latest thinking

Competing to win in media & entertainment
Discover strategies to build sustainable businesses by shifting from tactical cost reduction to targeted approaches that impact top and bottom lines.
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Catering to 'Generation Now': Make digital connections intelligent, personal and always-on
Discover how Gen Y and Gen Z approach connectivity, content and commerce. Our research uncovers new details on attitudes and expectations.
READ MORE
Software engineering: Designing a better CX
Innovations in software engineering are the key to enhancing business agility and rapid design of extraordinary experiences and cutting-edge products.
READ MORE

Turn customer journeys into predictive insights

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Helping marketers navigate the post-pandemic world

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Achieve hyper-personalization and predictive, actionable insights

See how our innovative Customer Journey Analytics solution helps deliver richer experiences that increase value.

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Digitally Cognizant

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See All Cognizant News

Stay on top of what's happening across Cognizant.

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MEDIA & ENTERTAINMENT MANAGEMENT

Leadership

Vivek Kwatra

Senior Vice President, Head of Communications and Media

Vivek Kwatra, Senior Vice President, Head of Communications and Media

Tiran Dagan

Chief Digital Officer for Communications, Media, Publishing and Marketing segments

Tiran Dagan, Chief Digital Officer for Communications, Media, Publishing and Marketing segments

TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing. 

Let’s talk about how digital can work for your business.

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