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THE RIGHT APPROACH TO DIGITAL STRATEGY


As digital tools proliferate, so too do the number of customer demands and internal pressure to deliver digital-ready products and services.

Implementing an effective digital strategy across front, middle and back-office IT environments is crucial to staying relevant. Yet the urgent need to create and act on a digital strategy gives rise to a host of complex problems that enterprises must sort out quickly—or risk falling behind.

We help clients set strategies in motion that unify business and technology architectures, generate growth and enable competitive advantage.

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When Transformation Moves From Hyper-Digital to Ubiquitous

In the past, monumental projects took decades to complete. Today our monumental project is to build the digital world in a much more compressed timeframe.

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Make Digital Your Core Strength!

HfS researched nearly 400 $1 billion+ enterprises to understand the impact of a digital business model on their operations and learn the best practices—and the worst—for tomorrow. This study, designed and conducted with Cognizant digital thought leaders, highlights the key attributes of a digital-savvy organization, identifies the economic impact of digital leaders versus laggards and shows the path to near-term value.

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RECENT ARTICLES

PERSPECTIVES
7 Habits of Highly Unsuccessful Digital Transformations

What’s preventing your digital success? Here are seven of the most common obstacles we’ve seen across industries and geographies.

WHITEPAPER
How to Deliver Exceptional Customer Engagement

By using customer engagement techniques such as humancentric design and technological advances like sentiment analysis, organizations can drive meaningful interactions that result in greater trust and business results.

WHITEPAPER
Enabling Content Transformation in the Digital Age

Cognizant Contentize facilitates the transformation of content ecosystems to address the challenges of an increasingly digitized and global content industry, helping clients improve productivity and build a digital-first ecosystem.

$75.7M

Amount of untapped incremental revenue per company studied to be gained by implementing a digital strategy.

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OFFERINGS

LEVERAGE DIGITAL FOR TRANSFORMATIVE OUTCOMES


Accelerating the shift to digital with Cognizant's offerings makes the path clear and the process systematic. Our integrated digital solutions are custom-fit and empower clients to deliver game-changing impact.

  • INSIGHT TO TRANSFORMATION

    MAP YOUR PATH TO SUCCESS

    Insight to Transformation creates digital strategy that defines your trajectory for transformation and accelerates value creation. We have re-envisioned the strategy process from a “digitally native” perspective to gain velocity and deliver a game-changing strategy:

    1. Reinvention insights. We draw on a bank of insights about customers, business and operating models, and organizations to shorten the time to vision and strategy.
    2. Agile approach. We develop the strategy in successive sprints using a “pod-based” team structure to ensure flexibility and drive higher velocity. 
    3. Execution expertise. No strategy has business impact if it's not designed for execution. We believe in addressing execution in the strategy.

    Illuminating the Digital Journey Ahead

    Digital revenues will double between 2015 and 2018, according to our recent study, and slow-movers are already paying a heavy “Laggard Penalty.” Here are some insights into what it will take to succeed with the work ahead.

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  • MANAGED INNOVATION

    CREATE, NURTURE AND GROW AN INNOVATION CULTURE

    Our Managed Innovation capability uses an insight-driven, agile working process to prioritize and rapidly develop client solutions, delivering new forms of value. To ensure continuity, our program establishes, nurtures and grows an innovation capability within the organization, enabling companies to quickly move from problem identification to solutions. Key benefits include:

    • Instilling the innovation capability into the organization: Our proven process rapidly develops functional solutions as well as transfers skills, methods and tools to establish a lasting agile working model.
    • Prioritizing initiatives that deliver value: Leveraging human insight, organizational structure and our knowledge of next-gen digital technology, we help clients prioritize those initiatives with the greatest ROI.
    • Increasing speed to market: To ensure rapid delivery of the most promising products and services, we train multi-disciplinary teams to test insights and leverage the cloud across the product development cycle.
       

    Managed Innovation Solutions

    Learn how Managed Innovation from Cognizant Digital Business provides the necessary resources, tools and methodology to create a successful, governable innovation program that delivers measurable results through sustainable, repeatable techniques.

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  • WORKFORCE TRANSFORMATION

    POWER UP YOUR WORKFORCE

    Organizations today are shaped by a confluence of changing forces, including the need for a more agile workforce, an influx of digital platforms and shifting employee-machine workflows. To thrive in this environment, companies must account for drivers of change by reskilling talent, integrating new tools and creating the most optimal workplace.

    Cognizant’s Workforce Transformation solution takes a digital approach to enabling people to do more with technology. The program addresses current and future employees’ needs at all levels, from cultural and governance diagnostics to enhanced learning and development execution and workforce transformation. It enables organizations to grow, thrive and compete in today’s digital business landscape.

    Workforce Transformation Solutions

    Transform your organization and talent with the new skills, methods and mindsets required to achieve and sustain new levels of competitive performance in the digital business era.

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    Driving Digital Success

    How 22 enterprises across industries are making the shift into the new economy.

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  • CHANGE ADOPTION

    MANAGE DIGITAL CHANGE

    To keep up with the digital revolution, many companies are investing in technology to drive transformation. However, progress can be slow.

    Cognizant’s Change Adoption offerings provide a comprehensive digital strategy for implementing large-scale transformation at scale. Using digital tools to expedite adoption and agility, our structured approach helps clients accelerate their digital adoption rate at the same pace they see business change happening all around them.

    Change Adoption Solutions

    Ensure digital initiatives generate and sustain their promised business value and performance by accelerating adoption of new digital technologies, platforms and processes with Change Adoption solutions from Cognizant Digital Business.

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    Cognitive Computing: The “Human” Soul of a New Machine

    As the impact of cognitive computing grows exponentially, an increasingly symbiotic relationship between people and machines is emerging.

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  • TRANSFORMATION ENABLEMENT

    REIMAGINE TRANSFORMATION

    Leveraging deep experience in the management of complex business and IT transformations, our skilled practitioners establish the strategy, structure, roadmap, controls and governance needed to move forward with confidence. We also equip leadership with the latest visual tools to adjust quickly to future shifts and changes in demand.

    Transformation Enablement Solutions

    Ensure your organization’s digital transformation initiatives achieve radically different levels of performance and quickly capture value with Cognizant Digital Business and our Transformation Enablement solutions.

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    Get Ready for the Next 40 Months of Hyper-Digital Transformation

    By the year 2020, 17 different digital technologies will dramatically impact the way we work and transform the way work gets done. 

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LATEST THINKING

Access insights from our Latest Thinking on digital strategy and identify the best way for your company to gain a digital advantage.

INDUSTRY SPOTLIGHT

LIFE SCIENCES

TRANSFORMING LIFE SCIENCES THROUGH DIGITAL

To unlock digital’s business value in the life sciences ecosystem—researchers, scientists, regulators, payers, healthcare providers and patients—you must more effectively mine and apply meaning to the new data flows to optimize processes long overdue for a digital refresh.

INDUSTRY ARTICLES

THE WORK AHEAD
Healthcare in the Digital Age

To drive the nearly 30% boost in digitally-driven revenue growth, progress within the healthcare industry requires a range of new approaches.

WHITEPAPER
Prescriptions for Healthcare’s Digital CIOs

Healthcare CIOs are poised to expand their influence amid a “perfect storm” of regulatory and market forces that require a digital response.

PERSPECTIVES
Closing the Digital Healthcare Gap

By 2018, digital investment will yield an 11% top- and bottom-line improvement for healthcare players, which will double today’s revenue impact of 5.2%. That improvement requires a major break with the status quo.

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TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.

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