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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Working to reshape business models, modernize products and enhance customer experiences to drive growth.
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Reinventing and managing your most essential business processes with new ways of working.
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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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DIGITAL IS A RACE TO CHANGE THE GAME
As digital tools proliferate, so too do the number of customer demands and internal pressure to deliver digital-ready products and services.
Implementing an effective digital strategy across front, middle and back-office IT environments is crucial to staying relevant. Yet the urgent need to create and act on a digital strategy gives rise to a host of complex problems that enterprises must sort out quickly—or risk falling behind.
We help clients set strategies in motion that unify business and technology architectures, generate growth and enable competitive advantage.
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The Culture Cure for Digital: How to Fix What’s Ailing Business
Work cultures that have grown up over decades can be complex, slow moving and complacent. Leaders need to intentionally reshape the organizational culture to energize people for work in the digital age.
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An Activist’s Guide to Steering Organizational Culture in a Digital Direction
Digital flourishes only in a relevant business culture. But it’s not enough to cross your fingers and hope people adapt to the radical shifts to advance how work gets done. Here’s our six-part blueprint for activating culture change.
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Make Digital Your Core Strength!
HfS researched nearly 400 $1 billion+ enterprises to understand the impact of a digital business model on their operations and learn the best practices—and the worst—for tomorrow. This study, designed and conducted with Cognizant digital thought leaders, highlights the key attributes of a digital-savvy organization, identifies the economic impact of digital leaders versus laggards and shows the path to near-term value.
VIEW STUDYRECENT ARTICLES
7 Habits of Highly Unsuccessful Digital Transformations
What’s preventing your digital success? Here are seven of the most common obstacles we’ve seen across industries and geographies.
How to Deliver Exceptional Customer Engagement
By using customer engagement techniques such as humancentric design and technological advances like sentiment analysis, organizations can drive meaningful interactions that result in greater trust and business results.
Enabling Content Transformation in the Digital Age
Cognizant Contentize facilitates the transformation of content ecosystems to address the challenges of an increasingly digitized and global content industry, helping clients improve productivity and build a digital-first ecosystem.
RETAIL
Crafting a Bespoke Experience for the Luxury Shopper
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The Challenge
A loyal customer is worth their weight in gold. For one leading U.S. luxury retailer, this value was plain to see—the top 10% of customers represented 80% of the retailer’s revenue. The company hoped to engage these individuals even further by using digital channels.
When the retailer approached Cognizant for help in crafting a digital strategy for a new, personalized shopping experience, it already understood the potential in creating customizable offerings. An earlier attempt had generated $2 million in the first year. The retailer sought our help in improving the performance of its existing model and simplifying product deployments.
Our Approach
Cognizant’s approach not only provided research and analysis into the latest trends in personalization, but also resulted in a sustainable digital strategy based on sound business process and product management practices. We leveraged tools and techniques that had worked well in similar markets, along with user data, to drive a new, hyper-personalized web experience.
To address product customization effectively, we first identified the system interactions that would be needed in a new solution. We then tapped into Cognizant’s wealth of retail and technical expertise to define and develop a new application that enabled our client to customize the online experience of each product quickly and easily.
Delivering Digital Luxury Lands More Conversions
Partnering with Cognizant has enabled our client to capitalize on a new strategy for digital shopping experiences, leading to increased customer engagement. Our solution for customized offerings has enabled the retailer to drastically reduce time to market and drive higher sales per product.
$130
higher average order value for personalized products
25%
increase in product sales
3X
higher conversion for personalized shopping experiences
$75.7M
Amount of untapped incremental revenue per company studied to be gained by implementing a digital strategy.
VIEW PERSPECTIVESOFFERINGS
Accelerating the shift to digital with Cognizant's offerings makes the path clear and the process systematic. Our integrated digital solutions are custom-fit and empower clients to deliver game-changing impact.
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INSIGHT TO TRANSFORMATION
MAP YOUR PATH TO SUCCESS
Insight to Transformation creates digital strategy that defines your trajectory for transformation and accelerates value creation. We have re-envisioned the strategy process from a “digitally native” perspective to gain velocity and deliver a game-changing strategy:
- Reinvention insights. We draw on a bank of insights about customers, business and operating models, and organizations to shorten the time to vision and strategy.
- Agile approach. We develop the strategy in successive sprints using a “pod-based” team structure to ensure flexibility and drive higher velocity.
- Execution expertise. No strategy has business impact if it's not designed for execution. We believe in addressing execution in the strategy.
Illuminating the Digital Journey Ahead
Digital revenues will double between 2015 and 2018, according to our recent study, and slow-movers are already paying a heavy “Laggard Penalty.” Here are some insights into what it will take to succeed with the work ahead.
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MANAGED INNOVATION
CREATE, NURTURE AND GROW AN INNOVATION CULTURE
Our Managed Innovation capability uses an insight-driven, agile working process to prioritize and rapidly develop client solutions, delivering new forms of value. To ensure continuity, our program establishes, nurtures and grows an innovation capability within the organization, enabling companies to quickly move from problem identification to solutions. Key benefits include:
- Instilling the innovation capability into the organization: Our proven process rapidly develops functional solutions as well as transfers skills, methods and tools to establish a lasting agile working model.
- Prioritizing initiatives that deliver value: Leveraging human insight, organizational structure and our knowledge of next-gen digital technology, we help clients prioritize those initiatives with the greatest ROI.
- Increasing speed to market: To ensure rapid delivery of the most promising products and services, we train multi-disciplinary teams to test insights and leverage the cloud across the product development cycle.
Managed Innovation Solutions
Learn how Managed Innovation from Cognizant Digital Business provides the necessary resources, tools and methodology to create a successful, governable innovation program that delivers measurable results through sustainable, repeatable techniques.
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WORKFORCE TRANSFORMATION
POWER UP YOUR WORKFORCE
Organizations today are shaped by a confluence of changing forces, including the need for a more agile workforce, an influx of digital platforms and shifting employee-machine workflows. To thrive in this environment, companies must account for drivers of change by reskilling talent, integrating new tools and creating the most optimal workplace.
Cognizant’s Workforce Transformation solution takes a digital approach to enabling people to do more with technology. The program addresses current and future employees’ needs at all levels, from cultural and governance diagnostics to enhanced learning and development execution and workforce transformation. It enables organizations to grow, thrive and compete in today’s digital business landscape.
Workforce Transformation Solutions
Transform your organization and talent with the new skills, methods and mindsets required to achieve and sustain new levels of competitive performance in the digital business era.
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Driving Digital Success
How 22 enterprises across industries are making the shift into the new economy.
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CHANGE ADOPTION
MANAGE DIGITAL CHANGE
To keep up with the digital revolution, many companies are investing in technology to drive transformation. However, progress can be slow.
Cognizant’s Change Adoption offerings provide a comprehensive digital strategy for implementing large-scale transformation at scale. Using digital tools to expedite adoption and agility, our structured approach helps clients accelerate their digital adoption rate at the same pace they see business change happening all around them.
Change Adoption Solutions
Ensure digital initiatives generate and sustain their promised business value and performance by accelerating adoption of new digital technologies, platforms and processes with Change Adoption solutions from Cognizant Digital Business.
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Cognitive Computing: The “Human” Soul of a New Machine
As the impact of cognitive computing grows exponentially, an increasingly symbiotic relationship between people and machines is emerging.
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TRANSFORMATION ENABLEMENT
REIMAGINE TRANSFORMATION
Leveraging deep experience in the management of complex business and IT transformations, our skilled practitioners establish the strategy, structure, roadmap, controls and governance needed to move forward with confidence. We also equip leadership with the latest visual tools to adjust quickly to future shifts and changes in demand.
Transformation Enablement Solutions
Ensure your organization’s digital transformation initiatives achieve radically different levels of performance and quickly capture value with Cognizant Digital Business and our Transformation Enablement solutions.
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Get Ready for the Next 40 Months of Hyper-Digital Transformation
By the year 2020, 17 different digital technologies will dramatically impact the way we work and transform the way work gets done.
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LATEST THINKING
When planning a digital initiative, it’s critical to understand...
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Established companies often struggle to develop and launch...
By adopting evidence-based digital therapeutics, healthcare...
Integration allows rapid business reconfiguration to create...
As they navigate IoT adoption, scientific labs must find a way...
Businesses and educators know they need to prepare people...
As we look to tackle the thorny human issues in the future...
Our latest research reveals the need for companies to...
INDUSTRY SPOTLIGHT
TRANSFORMING LIFE SCIENCES THROUGH DIGITAL
To unlock digital’s business value in the life sciences ecosystem—researchers, scientists, regulators, payers, healthcare providers and patients—you must more effectively mine and apply meaning to the new data flows to optimize processes long overdue for a digital refresh.
INDUSTRY ARTICLES
Healthcare in the Digital Age
To drive the nearly 30% boost in digitally-driven revenue growth, progress within the healthcare industry requires a range of new approaches.
Prescriptions for Healthcare’s Digital CIOs
Healthcare CIOs are poised to expand their influence amid a “perfect storm” of regulatory and market forces that require a digital response.
Closing the Digital Healthcare Gap
By 2018, digital investment will yield an 11% top- and bottom-line improvement for healthcare players, which will double today’s revenue impact of 5.2%. That improvement requires a major break with the status quo.
DIGITALLY COGNIZANT
