Uncovering what your customers truly need means delivering production-ready digital apps developed at record speed.
Cognizant Digital Engineering uniquely transforms human insights into production-ready digital solutions. For digital applications to benefit consumer experiences measurably and enterprise outcomes significantly, software design can transcend digital technology to focus exactly on what human beings need. Leverage the insight you need to transform code into compelling products that customers want.
A major communications services provider (CSP) wanted to determine what their customers needed and how those needs can be translated into new services. The CSP approached Cognizant to identify useful services to deploy on an enhanced home Wi-Fi router it was rolling out to its customers. The CSP showed interest in our “Insight to Code” approach, which turns insights about human needs into production-ready code in as little as eight weeks, without lengthy review cycles.
Cognizant and ReD Associates, a Cognizant Digital Business strategic partner, to analyze how American families use the internet and smart devices in their daily activities. The study revealed that CSP customers rely on—but do not fully understand internet connectivity—how to safeguard and manage their connections or how to use their “smart” devices they use to connect. The study also found that the customers also felt isolated from other family members who used their devices excessively.
The study led the CSP to develop an application that let families agree on internet usage terms while the rules were monitored and enforced through the home Wi-Fi router. The CSP also developed a service that enables connectivity between a customer’s smart devices and troubleshoots connectivity issues.
Using “Insight to Code” approach, our developers enhance these applications in rapid sprints, based on feedback about whether the application fulfills the needs identified by the study.
Communications services providers (CSPs) must constantly offer valuable and innovative products and services to their consumers to stay relevant. The Insight to Code approach can help in developing new consumer-oriented applications and continuously enhance them based on usage statistics.
ideas for new services identified
ideas under implementation to address easy connectivity and group usage
to applications even as they are being used
Cognizant Digital Engineering enables clients to realize the transformation of cloud native application at-scale using insights about customer behavior to streamline existing portfolios and drive continuous innovation with 4 key offerings.
Speeding Human-Centered Technology to Market
On-site ethnographic research puts you in your customers’ shoes, and their hearts. Hyper-agile development turns those insights into better customer experiences in record time.VIEW PDF
Software project failures typically occur when business needs evolve rapidly, threatening an enterprise’s very existence. Insight to Code accelerates software development by helping you to unify your business and digital strategies at scale. Grow your business with Cognizant’s high-performance methodology, innovative software engineering capabilities and proven human science expertise that our exclusive partnership with ReD Associates makes possible.
We help you meet customer demands by drawing on the best strategies for building software. The process begins by exploring customer needs using a human science framework and employing the latest lean and agile development techniques. With integrated engineering, extreme programming and pair programming, developing code is not only rapid but also effective. The result: scalable, production-ready products that customers enjoy using.
ReD Associates ensures that a deep understanding of real people is at the center of business decision-making. For over 10 years, ReD has led a quiet revolution around business thinking. All work begins with an exploration of customers. Social science tools penetrate the reality of what is meaningful to people, enabling exceptional customer outcomes.VISIT ReD ASSOCIATES
Insight to Code: Rapidly Addressing Seismic Imperatives
Combining Cognizant’s high-performance software engineering capabilities with proven human science methodology by ReD Associates, we add a human science framework and modern high-performance engineering techniques to create production-ready code within weeks.VIEW PDF
Our experts examine your existing application portfolio, assessing its economic impact as well as its effectiveness in helping you reach your high-level, customer-focused business objectives. We then develop recommendations for maximizing the long-term economic return for the entire portfolio.
Based on the insights from our on-site research, we help you build the new, innovative applications that engage your customers in the digital age. These new cloud applications are designed for agility and flexibility with:
According to Forrester, companies are investing billions to complete their end-to-end digital transformations. Such high stakes reveal the importance of accelerating the transition from monolithic software stacks to cloud app-based solutions. Gaining a business advantage depends on transformation strategies that enable continuous innovation, agility and speed to market.
Application Transformation starts with an assessment of your current portfolio—what applications to transform at scale. We help your IT team to transition to a DevOps approach that sustains an app-centric portfolio. Cognizant Labs delivers essential transformation components—Assessment, Prioritization Framework, App Redesign and Restructuring and Cloud-Native Operation—all of which help your business thrive.
Application Transformation: Go Cloud-Native
We help you leverage the continuous innovation and agility of cloud-native applications with comprehensive transformation services and necessary knowledge transfer for transitioning your IT team to a DevOps model.VIEW PDF
Communication Service Providers (CSPs) need constant innovation and new consumer-oriented products and services to maintain market share and profit margins. Cognizant and ReD Associates used “Insight to Code” approach to identify 19 ideas for new services for a leading CSP.
How Digitally Cognizant businesses are reinventing themselves
Digital is transforming how we work, live and play. Yet most organizations struggle to create a digital presence that matters. Thriving in today’s dynamic digital economy requires creating new business models, automating essential processes and assembling the best systems and technologies that can power more effective ways of working. Our Digitally Cognizant blog offers insights to help leading companies put digital’s promise into practice.VISIT THE DIGITALLY COGNIZANT BLOG
We form partnerships and strategic alliances with world-class organizations to expand our service offerings and deliver comprehensive solutions to clients. Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.
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