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Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.
Relevant CX
The Youth Boom will echo
across your entire organization
Gen Y and Z will drive a Youth Boom economy into the 2040's. Know what they expect from your brand.
LEARN MOREMainstream media and entertainment (M&E) companies were among the earliest adopters of digital technologies.
Yet in today’s climate, where new-breed media companies respond to changing consumer expectations at digital speeds, it’s as if they’ve just begun
At Cognizant, we help broadcasting, publishing and entertainment firms stay ahead by defining new revenue models and leveraging new technologies, such as artificial intelligence (AI), machine learning, internet of things (IoT) and blockchain.
FEATURED WORK
MEDIA & ENTERTAINMENTSEGMENTS WE SERVE
ADVERTISING
Stay ahead of the curve with our digital advertising, direct marketing and asset management solutions for creative content.
BROADCASTING
Align content offerings to demand, increase audience engagement and improve management of media assets and rights.
FILMED ENTERTAINMENT
Helping studio and entertainment companies accelerate transformation while optimizing legacy business models.
GAMING
Customer experience solutions that help you evaluate opportunities, explore revenue models and thrive in today’s gaming markets.
MUSIC
Services and industry expertise that help you achieve digital transformation and expand into new markets.
PRINT & PUBLISHING
Solutions to help print and publishing companies deliver more personalized content over digital channels.
Operate with agility in an unpredictable marketplace
The post-pandemic economy demands you do more with less. Cognizant Marketing Operations helps automate and scale many parts of your business—and explore new ways to connect with customers.
VIEW PDF
The work ahead in media & entertainment
Cognizant’s research report reveals that M&E businesses need to extend digital innovations from the front office into the middle and back office to ensure relevance far into the future.
VIEW PDFCONSULTING & SOLUTIONS
Learn more about our prebuilt solutions and consulting services well suited to M&E companies.
Cognizant's Intelligent VideoXperience delivers a comprehensive video ecosystem that improves overall content experience, enhances customer satisfaction and increases revenue at lower delivery cost.
Explore key service lines for this industry:
LATEST THINKING
Gen Z consumers have already begun putting their stamp on...
Many communications, media and technology companies share...
Although the M&E industry was among the first to digitize its...
To thrive in new market realities, communications service...
Drawn from our recent primary research study, we present...
The democratization of content and the entry of social media...
As our fourth annual survey of nearly 2,000 U.S. CSP...
Here’s how businesses across industries are realizing new...
Consumers’ need for instant access to information through...
Operational, regulatory and cultural hurdles abound for NA...
News
Cognizant completes acquisition of Collaborative Solutions, one of the world’s largest Workday Services Partners
Cognizant named an AWS Outposts Partner
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