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LaunchPad

Incubate

To discover and amplify the innovation that happens every day among Cognizant’s 275,000 associates, the Cognizant Products team runs the LaunchPad, a six-month, twice-yearly program that creates well-rounded internal startups and well-crafted products through a structured process.

Call for Ideas

Every six months, we source ideas from across the company.

Selection

We work closely with industry practices to identify the 10 most viable ideas and teams to incubate.

Market &
Product
Strategy

We help startup leaders develop a lean business canvas, competitive analysis, go-to-market strategy, and messaging and positioning.

Customer
Validation

We research the idea's market and test idea hypotheses with clients.

Inception

Cognizant Products guides startup leaders through iterating ideas, building user stories and distilling ideas into a set of essential features for the product prototype.

Product
Prototype
Development

Cognizant Products and the startup team create a working prototype.

Business
Plan
Development

We engage clients to validate the prototype, then finalize the business model and business plan. Startup leaders develop a Pitch Day presentation.

The
Destination

Startup teams present business plans to Cognizant top leadership.

Call for Ideas

Every six months, we source ideas from across the company.

We work closely with industry practices to identify the 10 most viable ideas and teams to incubate.

Selection

Market &
Product
Strategy

We help startup leaders develop a lean business canvas, competitive analysis, go-to-market strategy, and messaging and positioning.

We research the idea's market and test idea hypotheses with clients.

Customer
Validation

Inception

Cognizant Products guides startup leaders through iterating ideas, building user stories and distilling ideas into a set of essential features for the product prototype.

Cognizant Products and the startup team create a working prototype.

Product
Prototype
Development

Business
Plan
Development

We engage clients to validate the prototype, then finalize the business model and business plan. Startup leaders develop a Pitch Day presentation.

Startup teams present business plans to Cognizant top leadership.

The
Destination

The ideas address a wide range of challenges and opportunities, from process improvements with enormous revenue impacts to ideas that look at value creation in a completely new way. Our first cohort of new startups is building solutions in Life Sciences, Retail, Hospitality, Insurance, Banking, Technology and Oil and Gas representing a total addressable market of over $1 billion USD.