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LaunchPad

Incubate

To discover and amplify the innovation that happens every day among Cognizant’s 275,000 associates, the Studio team runs the LaunchPad, a six-month, twice-yearly program that creates well-rounded internal startups and well-crafted products through a structured process.

Call for Ideas

Every six months, we source ideas from across the company

Selection

We work closely with industry practices to identify the 10 most viable ideas and teams to incubate.

Market &
Product
Strategy

We help start-up leaders develop a lean business canvas, competitive analysis, go-to-market strategy, and messaging and positioning.

Customer
Validation

We research the idea's market and test idea hypotheses with clients.

Inception

Studio guides start-up leaders through iterating ideas, building user stories and distilling ideas into a set of essential features for the Minimum Viable Product (MVP).

MVP
Developement

Studio and the start-up team create a working prototype.

Business
Plan
Development

We engage clients to validate the prototype, then finalize the business model and business plan. Start-up leaders develop a Pitch Day presentation and MVP demo.

The
Destination

Start-up teams present business plan and demo the MVP.

Call for Ideas

Every six months, we source ideas from across the company

We work closely with industry practices to identify the 10 most viable ideas and teams to incubate.

Selection

Market &
Product
Strategy

We work closely with industry practices to identify the 10 most viable ideas and teams to incubate.

We work closely with industry practices to identify the 10 most viable ideas and teams to incubate.

Customer
Validation

Inception

We work closely with industry practices to identify the 10 most viable ideas and teams to incubate.

Studio and the start-up team create a working prototype.

MVP
Development

Business
Plan
Development

We engage clients to validate the prototype, then finalize the business model and business plan. Start-up leaders develop a Pitch Day presentation and MVP demo.

Start-up teams present business plan and demo the MVP

The
Destination

The ideas address a wide range of challenges and opportunities, from process improvements with enormous revenue impacts to ideas that look at value creation in a completely new way. Our first cohort of new start-ups is building solutions in Life Sciences, Retail, Hospitality, Insurance, Banking, Technology and Oil and Gas representing a total addressable market of over $1 billion USD.