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Why it’s essential for brands to be in the metaverse

Cognizant and Cassandra Napoli, digital culture expert and trend forecaster, will lead a discussion on how brands can use the metaverse to connect with the next generation of consumers, including:

  • Defining your brand’s role in the metaverse

    While the metaverse will take decades to reach its full potential, it is poised to become the fabric that binds our society through connected, third-platform places.

    There are many entrance points brands should be thinking about now, from gaming platforms like Fortnite and Roblox to AR and NFTs.

  • Understanding the value of the meta-economy

    With the metaverse will come the meta-economy, which will power new opportunities for work, wealth, status and identity. By 2024, the global metaverse revenue opportunity could reach $800 billion through endless next-generation e-commerce experiences.

  • Navigating challenges in the metaverse

    From infrastructure to talent, accessibility, and generational differences, brands must begin to wrap their heads around the intricacies of these virtual spaces and planning their corporate metaverse strategy accordingly.

FEATURED ARTICLE

A pragmatist’s guide to the metaverse

What is the metaverse? Ask three people, and you’ll get three different answers. But even as it evolves, one thing is sure: it's not too early to apply metaverse components and concepts to key business challenges. Here's the real deal on using the metaverse today, with an eye on scaling in the future.

Action & insight

Recently published insights

How can brands find success in the metaverse?

The ultimate form the metaverse will take is unknown, and its development path will certainly be inharmonious, but the exploration has already begun. By getting an early start, retailers can establish their early strategic pillars while gaining visibility into how the industry may evolve.

The three critical actions leaders must take to ensure CX success

Success in the metaverse demands far more than aligning the right pixels for a digital billboard or linking an existing app to a new platform; it's about creating a compelling digital experience. To ensure customers have a high-quality experience and trust the digital environments created in the Metaverse, business leaders must develop new and innovative support functions.

Four ways retailers can prep for meeting consumers in the metaverse

Here are the best practices that will have you winning the race to the metaverse – and being a leader there for years to come.

Few companies are serious about the metaverse.

Don’t be one of them. According to our analysis, business executives are still at the shallow end of the metaverse pool, putting them at risk of missing the benefits of the virtual world.

Few companies are serious about the metaverse.

Don’t be one of them. According to our analysis, business executives are still at the shallow end of the metaverse pool, putting them at risk of missing the benefits of the virtual world.

How to forge an emotional connection with consumers

Loyalty is up for grabs. The traditional, points-based, transactional programs of the past are no longer resonating with the modern consumer. This leaves retailers with a fundamental question: Do they need to rebuild their loyalty program to meet the needs of this new landscape—or create an experience that builds loyalty organically?

Ready to imagine your direct-to-avatar strategy?

Let us help you explore the opportunities the metaverse holds.