Early adopters are key to the travel industry for one important reason: They typically represent a travel company’s best customers and exhibit early behavior which will likely become mainstream. What’s more, they like to connect. That is, early adopters are always looking for new ways to engage with their favorite travel brands.
According to results from the 2016 Cognizant Travel Survey, “Identifying Early Adopters for Emerging Digital Travel Services,” the challenge for the hospitality industry is to create more enduring connections with these technology-obsessed customers—or risk greater disintermediation and disruption.
How can travel providers get closer to their fastest-moving customers? Together with Cognizant research partner Phocuswright Inc. we identify three key opportunities from the survey.
Create stronger, more vibrant connections between virtual and real experiences;
Target early adopters with engagement strategies that focus on new technologies; and
Better understand and serve the crossover traveler
Download the 2016 Cognizant Travel Survey to help your organization sharpen its industry point of view—and develop a customer-engagement strategy that simultaneously differentiates and generates ever-increasing business value.