carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

MEASURE YOUR ROI

Trade Promotions Management

Trade Promotions Management

How to develop a software-centric enterprise

Our survey reveals six ways companies can realize their modern software engineering aspirations.

LEARN MORE

Measure the effectiveness of one of your biggest costs.

Trade promotions is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations struggle to measure the ROI of those expenditures.
Partnering with Cognizant can help. With our modeling, you can analyze data from multiple sources. Our offerings help you systematically measure ROI so you can make better decisions in the future.
Learn more about our Consumer Goods solutions for your business.

TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing. 

Let’s talk about how digital can work for your business.

Please Enter Valid First Name
Please Enter a Valid Email Address
Please Enter Valid Company Name
Please Enter Valid Contact Number
Please Input the Region
Please Input the Inquiry Type
Please Input the SubInquiry Type
Please Enter A Message

Thank you for your interest in Cognizant.

We’ll be in touch soon.