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Benefits of implementing an AI-powered RGM framework

This whitepaper explores how Consumer Packaged Goods (CPG) companies can enhance their trade promotion strategies by integrating AI, enabling their businesses to: 

  • Generate quick insights
  • Evaluate various promotional scenarios
  • Forecast volume and sales impact
  • Develop and execute a holistic RGM commercial plan
  • Assessing your company’s TPM and RGM maturity

    Understanding your organization's current capabilities and process maturity is crucial for optimizing trade promotion strategies. By pinpointing gaps, you can develop targeted strategies to enhance your trade promotion effectiveness and drive better business outcomes.

  • Actionable steps to accelerate your RGM maturity

    This section outlines practical, actionable steps to accelerate your RGM maturity. From integrating advanced analytics and AI-driven insights to refining data governance practices and adopting holistic frameworks, you'll discover proven strategies to optimize promotional spend, improve forecasting accuracy, and achieve higher sales growth.

  • Client success stories

    Discover how leading CPG companies have transformed their trade promotion strategies with AI-powered RGM frameworks. This section showcases real-world success stories, highlighting the tangible benefits of modernizing TPM systems.

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