The most overlooked skill in unlocking innovation? Design thinking. Companies rely on it to help uncover unmet customer needs, new solutions and market differentiation—and create real value.
For companies around the globe, innovating for growth is among today’s top goals. But finding ways to do so in an uncertain business environment can pose distinct challenges. Responding to these challenges with confidence is essential.
Our Insight, Strategy and Design capability, which includes Cognizant-acquired global innovation and experience design firm Idea Couture, offers you a proven, applied innovation approach that addresses your needs across multiple industries.VISIT IDEA COUTURE
And through our exclusive partnership with strategic consulting firm ReD Associates, you gain practical, usable insights into customer behavior.VISIT ReD ASSOCIATES
In times of natural disasters, some of the unsung heroes are the insurance companies that help customers recover when they’ve lost everything. A major U.S. insurance carrier recognized that its largely manual catastrophe claims response process was riddled with challenges, negatively impacting operations and leading to a sub-optimal customer experience.
With multiple, disparate teams managing operations, the company struggled with inefficiencies, low customer satisfaction and no consolidated visual view of catastrophic response operations. The carrier engaged Cognizant to help overhaul its claims response process.
We held a five-day workshop with team members across the various functions, using design thinking principles to develop a storyboard-style process map using customer journey mapping and ultimately guided the insurer to implement our Cognizant Interactive Exposure Map™.
With business intelligence and precise Google Maps-driven geocoding, an extensive location database and integrated weather-related data can be used to predict catastrophic events. We helped implement workload balancing, adjuster deployment and route optimization and we implemented technologies like drones, 3-D imaging and IoT devices to help automate underwriting and claims adjustment.
Because catastrophic events are seasonal, our solution-as-a-service option is ideal for the carrier since it is priced based on usage. The company can scale services and resulting costs, as needed in response to weather-related events. Streamlined and automated claims processes have driven both customer and employee satisfaction.
improvement in claims processing efficiency
reduction in annual operations costs
customer satisfaction and optimized field adjuster utilization
How Digitally Cognizant businesses are reinventing themselves
Digital is transforming how we work, live and play. Yet most organizations struggle to create a digital presence that matters. Thriving in today’s dynamic digital economy requires creating new business models, automating essential processes and assembling the best systems and technologies that can power more effective ways of working. Our Digitally Cognizant blog offers insights to help leading companies put digital’s promise into practice.VISIT THE DIGITALLY COGNIZANT BLOG
Continuous innovation is critical to fueling growth and creating a meaningful marketplace advantage. By applying the right tools and teams, we can help you strengthen your brand, streamline processes, identify new ways to serve consumers and grow market share.
We’ve developed an innovation process that propels growth and creates meaningful market distinction in business.IDEA COUTURE: WHAT WE DO
How does one optimize the customer experience? At Cognizant, we help you build better CX journeys—developing prototypes to test and iterate new solutions and promoting customer-centricity across your entire organization.
Great CX is all about playing a role in people’s lives beyond products and services.IDEA COUTURE: CX
As connectivity becomes more embedded in every facet of our lives, we’re dedicated to helping you adapt, and lead, by developing technology-enabled solutions and experiences in mobile, wearables, transportation and IoT.
We’re entering the second industrial revolution and third revolution of human-computer interaction.IDEA COUTURE: THINGS
While no one can predict the future, you can anticipate and prepare for it. Placing human experience at the center of possible, plausible and preferred futures, we identify signals, trends and drivers to show how today’s changes could shape tomorrow’s organization.
Preparing for the future means anticipating surprise, building resilience and generating opportunity.IDEA COUTURE: FUTURES
Insight must begin with humanism—empathizing with and designing for actual people. Let Cognizant help. Combining our expertise in anthropology, behavioral economics and design research, we'll pinpoint what's possible for your organization.
By identifying what's possible tomorrow, we can make innovation easier to navigate.IDEA COUTURE: INSIGHTS
DESIGNING PATIENT-CENTRIC HEALTH SERVICES AND TECHNOLOGIES
Healthcare is in a period of incredible transformation. Those embracing change and focusing on value for the total ecosystem of patients, payers and players will have the most impact. Those reluctant to change will miss out on the opportunity to transform care as we know it.
A Digital Innovation, Strategy and Design Firm; Acquisition to Help Cognizant Clients Succeed in the Digital Economy
to Build Digital Economy Solutions That Integrate Social Sciences and Technology
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