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UNLEASH CUSTOMER-CENTRIC INNOVATION TO DRIVE GROWTH WITH THE POWER OF DIGITAL

The most overlooked skill in unlocking innovation? Design thinking. Companies rely on it to help uncover unmet customer needs, new solutions and market differentiation—and create real value.

DIGITAL TRANSFORMATION
DRIVES BUSINESS GROWTH

DESIGN TO INNOVATE. INNOVATE TO TRANSFORM.


By applying the power of design thinking to your organization’s business models, you can realize the promise of digital technologies: driving transformation and creating growth.

For companies around the globe, innovating for growth is among today’s top goals. But finding ways to do so in an uncertain business environment can pose distinct challenges. Responding to these challenges with confidence is essential.

Our Insight, Strategy and Design capability, which includes Cognizant-acquired global innovation and experience design firm Idea Couture, offers you a proven, applied innovation approach that addresses your needs across multiple industries.

VISIT IDEA COUTURE

 

And through our exclusive partnership with strategic consulting firm ReD Associates, you gain practical, usable insights into customer behavior.

VISIT ReD ASSOCIATES
The result: In a business landscape that’s in constant flux, we can help you drive real digital transformation and results-oriented growth.
VIEW OUR OFFERINGS

DESIGNING TOMORROW’S OPPORTUNITIES WITH APPLIED INNOVATION

RECENT ARTICLES

BOOK
Human Insights

Leading anthropologists explore what it means to be human in a world where “innovation” is the hottest buzzword and technology is progressing at unprecedented rates.

BOOK
The MISC Guide to Design Thinking

Design thinking has moved beyond being just a trendy business term. Companies now understand how applying it can help them cope with challenges facing their brands, markets and industries.

ARTICLE
What is Excellent Insight?

In innovation consulting, insights are currency, bought and sold every day by business leaders who know that the human context is the heart and soul of meaningful and differentiated offerings. So, what makes an insight excellent?

How Digitally Cognizant businesses are reinventing themselves

Digital is transforming how we work, live and play. Yet most organizations struggle to create a digital presence that matters. Thriving in today’s dynamic digital economy requires creating new business models, automating essential processes and assembling the best systems and technologies that can power more effective ways of working. Our Digitally Cognizant blog offers insights to help leading companies put digital’s promise into practice.

VISIT THE DIGITALLY COGNIZANT BLOG

OFFERINGS

INSPIRED DESIGN DRIVES REAL BUSINESS RESULTS


Design Isn’t Just About Aesthetics

A brilliantly conceived product or process—one based on unique insight and thoughtful strategy—can yield business benefits ranging from more satisfied customers to new revenue opportunities.

  • INNOVATION

    A PROCESS THAT PROPELS GROWTH

    Continuous innovation is critical to fueling growth and creating a meaningful marketplace advantage. By applying the right tools and teams, we can help you strengthen your brand, streamline processes, identify new ways to serve consumers and grow market share.

    Solution Overview

    We’ve developed an innovation process that propels growth and creates meaningful market distinction in business.

    IDEA COUTURE: WHAT WE DO
  • CUSTOMER EXPERIENCE

    BUILD A BETTER CX JOURNEY

    How does one optimize the customer experience? At Cognizant, we help you build better CX journeys—developing prototypes to test and iterate new solutions and promoting customer-centricity across your entire organization.

    Solution Overview

    Great CX is all about playing a role in people’s lives beyond products and services.

    IDEA COUTURE: CX
  • CONNECTED SOLUTIONS

    LEAD THE CONNECTIVITY REVOLUTION

    As connectivity becomes more embedded in every facet of our lives, we’re dedicated to helping you adapt, and lead, by developing technology-enabled solutions and experiences in mobile, wearables, transportation and IoT.

    Solution Overview

    We’re entering the second industrial revolution and third revolution of human-computer interaction.

    IDEA COUTURE: THINGS
  • FORESIGHT

    PREPARE FOR THE FUTURE

    While no one can predict the future, you can anticipate and prepare for it. Placing human experience at the center of possible, plausible and preferred futures, we identify signals, trends and drivers to show how today’s changes could shape tomorrow’s organization.

    Solutions Overview

    Preparing for the future means anticipating surprise, building resilience and generating opportunity.

    IDEA COUTURE: FUTURES
  • INSIGHT

    WHAT’S POSSIBLE FOR PEOPLE

    Insight must begin with humanism—empathizing with and designing for actual people. Let Cognizant help. Combining our expertise in anthropology, behavioral economics and design research, we'll pinpoint what's possible for your organization. 

    Solutions Overview

    By identifying what's possible tomorrow, we can make innovation easier to navigate. 

    IDEA COUTURE: INSIGHTS

INDUSTRY SPOTLIGHT

HEALTHCARE

DESIGNING PATIENT-CENTRIC HEALTH SERVICES AND TECHNOLOGIES

Healthcare is in a period of incredible transformation. Those embracing change and focusing on value for the total ecosystem of patients, payers and players will have the most impact. Those reluctant to change will miss out on the opportunity to transform care as we know it.

NEWS

JULY 28, 2016
Cognizant Acquires Idea Couture

A Digital Innovation, Strategy and Design Firm; Acquisition to Help Cognizant Clients Succeed in the Digital Economy

APRIL 28, 2016
Cognizant Forms Exclusive Partnership with ReD Associates

to Build Digital Economy Solutions That Integrate Social Sciences and Technology

CHECK US OUT
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EVENTS

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TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.

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