Digital Experience

Delivering tomorrow's experiences today

Great experiences are determined by the sum of all interactions that customers and employees have with a brand over time.
Our experts draw on strategy and research to link data to design, systems to stories and insights to outcomes. We unearth moments that matter most in customer and employee journeys and orchestrate software, platforms, and programs to transform these high-value interactions into personalized experiences that drive business results.
Cognizant Digital Experience ultimately connects people with extraordinary experiences. We unlock these experiences with a range of offerings.

Offerings

Experience-led solutions

Our experience-led offerings traverse the entire customer life cycle and drive value across industries. We help the world’s biggest corporations work better to:

  • Understand their customers
  • Enable their employees
  • Scale personalized, relevant and valuable experiences

Great experiences can change lives

Experience has become more important than price or product. Put simply, experience is everything if you want to turn customers and employees into loyal brand champions.

To deliver experiences that differentiate, businesses need to keep up with continuously evolving expectations. How? Staying on top of their customer data and market context to understand what’s driving human behavior. This understanding allows businesses to engage in meaningful interactions with customers and employees alike. Employees feel empowered and rewarded and in turn, will support exceptional customer experiences. Cognizant’s Virtual Workplace solution elevates the employee experience and boosts productivity, securely and from anywhere.

Our approach to customer and employee experience helps you understand the context of people’s lives. We uncover actionable insights and deliver highly personalized experiences across the touchpoints that matter most.

Content fuels personalized experiences

Every interaction a brand has with a customer or employee is an opportunity to develop a relationship. Those opportunities are won or lost depending on a company’s ability to connect with audiences through content that is relevant, timely and compelling.

Making connections that last requires organizations to personalize content and determine the channels where customers want to receive those messages. To scale this personalization, enterprises must successfully orchestrate people, creativity, data, insights and technology, all while optimizing content creation and delivery through a global operating model.

We take a human-centric approach to help companies define the strategies necessary to meet evolving customer and employee expectations. We build and run the content and digital experience platforms that our creative studios use to produce and distribute campaigns and content at scale, and they’re powered by a suite of proprietary AI-automation tools that eliminate inefficiencies and improve time to market.

The future of commerce is powered by intuition

Consumers expect personalized experiences that help them meet their needs quickly and intuitively. In retail or insurance, healthcare or travel, or even industrial machinery—consumers look for personalized and seamless interactions regardless of channel.

Managing larger transaction volumes and more complex individual needs means companies must approach omnichannel commerce with new thinking and new capabilities. Cognizant can help you create intuitive experiences that drive brand engagement and convert shoppers into long-term customers.

At Cognizant, we know that designing and building a modern digital architecture to meet ever-changing customer expectations is a critical investment that requires an experienced partner. We help companies orchestrate and optimize their omnichannel commerce needs by engineering intuitive experiences that inspire customer loyalty and deliver value to the bottom line.

Analyst recognition

Cognizant named a Leader in Everest Group’s PEAK Matrix® for Digital Interactive Experience 2022

We are recognized as a leader based on an evolved focus on vertical-led offerings, a strong partnership ecosystem, investments in solutions and accelerators to expedite time-to-market and a strong vision around the future of experience.

Everest Group’s PEAK Matrix® for Digital Interactive Experience 2022 badge

Latest thinking

Featured work

MEDIA & ENTERTAINMENT

Engagement platform scores for Football Association
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HEALTHCARE

Sensyne launches app to tackle COVID-19
woman checking her phone

AUTOMOTIVE

Adobe drives marketing personalization for automaker
two people standing beside a car

Our partners

We form partnerships and strategic alliances with world-class organizations to expand our service offerings and deliver comprehensive solutions to clients. Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.