PERSPECTIVES

Staying Connected in the Time of Coronavirus

2020-03-24


Even as physical distance is required, maintaining close ties to customers, partners and employees is critical to sustaining the long-term health of the business.

Social distancing, necessary to flatten the curve of the coronavirus spread, has undoubtedly hurt a range of businesses. Many organizations rely on face-to-face communications and tangible products and services to create great experiences for their customers.

With many of these channels now off limits, organizations must reach out to their customers and partners purposefully to keep relationships healthy. Accomplishing that should help retain customers’ loyalty — and their business, when times are better. Here are several recommendations about how to stay connected while keeping your social distance.

Visit our COVID-19 resources page for additional insights and updates.