The proliferation of mobile devices and consumers' ever-increasing reliance on them is generating a virtual gold mine of data. Companies that are not panning for this gold risk being left behind in the race for revenue, customer loyalty and brand perception.

We surveyed 80 businesses and IT leaders about the importance of optimized mobile apps and user experiences. Not surprisingly, 30% rated them as critical. Moreover, 81% believe new mobile apps will help to optimize business processes.

This infographic, the first installment of a two-part series, outlines key sources of customer data and suggests ways companies can harvest insights to improve profitability. Getting there means processing and applying mobile data in real-time. To do this, many companies will need to update their infrastructure to support omni-channel consistency for all customer interactions and transactions.

Don't miss part two of our series on real-time mobility. To learn more, visit www.futureofwork.com.