We surveyed 80 businesses and IT leaders about the importance of optimized mobile apps and user experiences. Not surprisingly, 30% rated them as critical. Moreover, 81% believe new mobile apps will help to optimize business processes.
This infographic, the first installment of a two-part series, outlines key sources of customer data and suggests ways companies can harvest insights to improve profitability. Getting there means processing and applying mobile data in real-time. To do this, many companies will need to update their infrastructure to support omni-channel consistency for all customer interactions and transactions.