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Perspectives

How Consumers Feel About Money — and Why It Matters

2017-10-25


Consumers’ relationship with money is an emotional one, and these feelings shift depending on the type of money involved. To meet the full range of their financial needs, banks and financial institutions need to understand the emotional connections between consumers and both “fast” and “slow” money. Only then can these organizations deploy digital technologies in ways that will help consumers the most.

How Can Digital Impact Slow Money

Our infographic reveals the emotional nuances of consumer relationships with eight types of money, which is the first step toward making digital progress in the right direction.

To learn more, read our full report, “How Financial Institutions Can Capitalize on the Emotions of Money,” or visit the banking and financial services section of our website.

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How Consumers Feel About Money — and Why It Matters