As social scientist Brene Brown wrote, “… belonging is an irreducible need of all people.” In fact, when asked who we are, we often reply by describing our relationships with the people and places that are important to us: our families, friends, communities, countries — and employers.
Despite “belonging” being a universal human need, though, it is often overlooked by employers — almost as if we believe it happens automatically, without any effort on the employer’s part. In fact, though, belonging needs to be cultivated.
To reinforce this notion, we conducted a global study of over 10,000 respondents to find out what it means to belong at work, across genders, generations, geographic regions and workplace hierarchies. In what ways can we nurture belonging? What are the challenges in doing so? Here are six takeaways gleaned from our initial analysis.
We asked respondents about the importance of belonging at work.
While there is some regional variation, 92% of respondents overall said it was important to “feel like you are appreciated for who you are and what you can contribute.” Given that most people will spend a substantial portion of their adult lives in a professional work environment, it should come as no surprise that, globally, we have a consuming need to feel a sense of belonging at our place of work.
It’s not enough to be employed by an organization that mirrors our own values.
Respondents told us that the feelings generated by being welcomed, included, valued and connected all contribute to their sense of belonging. These feelings are nurtured by work teams and operationalized by specific behavior patterns of leaders and co-workers.
As part of our research, we created four scales reflecting the different aspects of belonging. On a global basis, each scale showed strong correlations with each other and with reported feelings of belonging. The four scales include:
It’s clear that belonging is important — but just how important is it, particularly in the context of the work environment?
We asked respondents to choose the more important factor in making a job choice: feeling appreciated and that you could contribute or the specific salary offered. Overall, 62% of respondents said belonging was more important than salary. The issue of belonging is significantly more important for Gen X and Gen Y managers. For these groups, it’s not enough to have a seat at the table or even to have a voice; it’s about knowing their voice is valued and that they can contribute.
When organizations create a culture of belonging, the resulting environment can be transformative for employees and the organization as a whole.
In our study, respondents reported that fostering a sense of belonging would significantly increase their motivation, commitment, pride, emotional and physical well-being, and overall engagement. Ultimately, respondents said these feelings of belonging would lead to not just greater innovation but also increased productivity.
When we looked at organizational size, we found no material difference in the feelings of belonging between those who worked in large vs. small organizations.
Providing a sense of belonging is not the sole province of small organizations; it can be actively cultivated in even the largest of businesses. No matter what size organization they worked for, 71% of respondents said they feel like they belong.
The internet has not only made us more flexible, efficient and productive; it has also changed how we relate to each other.
But while there are lots of opportunities to share interests and exchange ideas in online communities, how can technology facilitate feelings of belonging at work?
We asked respondents to rate the effectiveness of a range of communication techniques when it comes to building relationships with members of their work group.
Globally, all generations pointed to the importance of face-to-face communication, underscoring that connections start with a human face. But 65% of respondents said that technology — broadly — can help facilitate a feeling of connection with co-workers by creating more points of contact between people. Specific technologies can strengthen and enhance existing face-to-face relationships as well as enable new connections between those who may never have an opportunity to meet in person. And for the youngest generations of workers, work-based technologies like text, instant messaging, social messaging, chat and collaboration hubs open new possibilities for connections.
Creating a culture of belonging is not just a moral mandate — it’s a business imperative.
What has always moved the world forward is the energy of highly motivated and energized people who believe strongly in who they are and what they are doing.
Just as the full potential of diversity can only be reached with full inclusion, so can the power of inclusion be fulfilled only with true belonging. Now is the time to release our employees’ expansive capacities by doing everything we can to encourage and enable belonging within our organizations.
Our survey was conducted in cooperation with Tammy Erickson Associates in November and December 2019. Our intent was to develop a better understanding of employee perceptions about belonging at work across geographic regions, genders, job titles and generations. Our 10,799 respondents represent 17 countries across seven regions. Respondents included full-time employees ranging in age from 18 to 72 and both individual contributors and managers. In all but one case, we used a five-point Likert scale ranging from “agree to disagree.”
This report was produced in partnership with Microsoft.
To receive the full report, please contact Alan Alper, Vice President, Global Thought Leadership Programs, Cognizant, at Alan.Alper@cognizant.com.