We know what a good health outcome is from the perspectives of payers, clinicians and hospitals. Yet in all the focus on patient-centricity, it’s not clear how patients define a good outcome. The industry can’t truly engage patients without understanding their view of the healthcare system and their perceptions of how they heal. Without that understanding, investments in digital patient engagement are unlikely to yield favorable results.
So with our partner ReD Associates, we studied the phenomenon of healing, delving into the lives of Americans across the country to gain insight into how a person goes through a successful healing process.