Consumers own their health data and should be able to get it easily and on demand. Those are the driving forces behind the two new and complementary interoperability and access rules proposed by the Centers for Medicare & Medicaid (CMS) and the Office of the National Health Coordinator (ONC). There’s no doubt complying with these rules will require major effort. (See part one of this series, “Five Key Things Healthcare Executives Must Know” about these rules.) Yet the rules also open the way for payers to create new patient-focused products and services. Payers that embrace this opportunity to make data accessible to patients, either on their own or through partnering with third-party developers, will build a strong competitive advantage in the market.
Here are the three general categories of data accessibility required by the CMS and ONC rules that payers can build patient services around.