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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Perspectives

How to Turn Product Lifecycle Management into a Competitive Advantage

2019-05-29


Today, a product isn’t just a product — it needs to generate data that creates a digital lifecycle, improving the customer experience, informing product design and enabling new value.

Customers today demand products that respond to and anticipate their actions and needs. However, manufacturers lack the data to quickly and cost-effectively bring such products to market, or capture and share real-time data throughout the product lifecycle to create new business models.

By shifting to a digital approach to product lifecycle management (PLM), they can create an enterprise digital thread of data that links the complete product lifecycle to provide a far more complete view of how a product is used and creates value. The ability to listen more closely than ever to customers and partners — or partner with someone who can — will fuel massive value creation.

Read our e-book to learn about the five guiding principles for succeeding with digital PLM and four essential components for getting started.

For more information, visit us at our Cognizant Digital Business Connected Products website.

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How to Turn Product Lifecycle Management into a Competitive Advantage