Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More
  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

Contact Us

Select a Region*
Select Inquiry Type*
Select Sub - Inquiry Type *
Your information has been submitted successfully!
OK

x CLOSE

Refer back to this favorites tab during today's session for access to your selections.
Refer back to this favorites tab during today's session for access to your selections.x CLOSE

Perspectives

Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise

2017-01-05


The multiplying consumer uses of virtual reality (VR) has businesspeople thinking long and hard about how and where the technology could fit in the enterprise. Initial enterprise targets range from applications that enhance brand awareness and employee engagement to ones where the technology can be applied to boost operational efficiency and cost savings. In sectors such as healthcare, for example, VR will make it possible for surgeons to guide procedures thousands of miles away. In aviation, it will enable flight simulation for pilot training to a degree not seen before.

Save Article

This animation outlines the promise of VR, especially for brand engagement. It also sounds a cautionary note about embracing VR judiciously. Enterprises should approach VR as a tool for storytelling. The story itself remains prime. VR should only be used to meet goals that other content formats cannot achieve.

Master Storytelling Using Virtual Reality (VR)

Check out the following infographic on how enterprises are transitioning to new AR and VR technology.

For a more exhaustive study of VR technology, please read our white paper “Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise.”

Related Thinking

Save this article to your folders


Save

PERSPECTIVES

Virtual & Augmented Reality in Retail: The...

No longer limited to shopping online or at a store’s physical site,...

Save View

Save this article to your folders


Save

PERSPECTIVES

Virtual Reality & the Retail Experience...

Virtual and augmented reality are becoming an integral platform for...

Save View

Save this article to your folders


Save

PERSPECTIVES

Virtual & Augmented Reality Technologies:...

The technologies that underpin virtual and augmented reality allow...

Save View
Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise