This animation outlines the promise of VR, especially for brand engagement. It also sounds a cautionary note about embracing VR judiciously. Enterprises should approach VR as a tool for storytelling. The story itself remains prime. VR should only be used to meet goals that other content formats cannot achieve.
Check out the following infographic on how enterprises are transitioning to new AR and VR technology.
For a more exhaustive study of VR technology, please read our white paper “Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise.”