PERSPECTIVES

Designing Better Software-Driven Experiences for Consumer Goods

2020-10-20


The ability to quickly develop and deploy software is central to commercial success. In these challenging times, this is especially true for consumer packaged goods companies. Here’s how these companies can put software engineering at the heart of the business.

The digital world is built on software. Code that enables extraordinary experiences, delivering cutting-edge products and services that are used at work, on the road, at home or anywhere people connect with content and each other.

The COVID-19 pandemic has shown that agility and elasticity are paramount to business differentiation, highlighting the need for modern software engineering approaches that include Agile, cloud-based development, DevOps with end-to-end automation, and human-centric design. As remote work and digital interactions surge, consumer packaged goods (CPG) companies must build more engaging experiences while enabling operational efficiencies, improved decision making and software-driven innovation to continually satisfy and delight customers.

We recently surveyed roughly 100 CPG business leaders worldwide — as part of a broad cross-industry study — to understand their modern software engineering ambitions. Our study revealed a large gap between their intent and tangible actions and results to advance on their software agenda.

This is particularly true for CPG companies, whose ongoing business challenges of competing in an increasingly digital marketplace and evolving consumer behaviors are further exacerbated by the pandemic.

To emerge stronger, we offer six recommendations on ways CPG companies can transform into software-centric businesses.