Our survey of 1,512 consumers in the U.S. and Europe reveals a variety of behavioral differences and preferences across age and income categories. The infographic below outlines five categories of consumers based on gender, age and income. Each category reveals different motivations and needs. Understanding these differences can help consumer‑facing companies to better serve and retain existing customers as well as more effectively convert casual browsers into buyers.
To learn more, visit the Digital Marketing & Analytics section of our website.